The Amidon Experience

Amidon Jewelers has been continuously operated since it was founded in 1935 by Warden C. Amidon. Originally opened in Hanover, NH and called Ward Amidon Jewelers, the company was run by its founder until 1972 whenhe transferred ownership to Leo and Marylyn Babineau. Ward Amidon died in 1996.

During its history, Amidon Jewelers has operated stores in Amherst, MA and Brattleboro, VT.

In 1993 Katie Goode became the owner of Amidon Jewelers. In 2001 Steve Doubleday and Katie Goode partnered to open the West Lebanon location and the company is now owned and operated by co-owners Steve and Katie with stores in Keene, West Lebanon and Claremont, NH.

We Support many local causes including local schools, The Haven, and The Upper Valley Humane Society.

We are recognized in our community and in our industry as the builders of a successful, profitable business that is the actualization of our values and an incubator for personal growth.

Amidon is Not your typical jewelry store
So how will your experience at Amidon be different than the other stores?

For starters, you’re going to find a cool atmosphere where you are going to feel comfortable bringing the love of your life.

You’ll benefit from our experience in putting smiles on the faces of thousands of couples over nearly eight decades. Like them, you’re madly in love.

We want you to have fun shopping. It’s the only way that couples can truly open up and share what they are all about, which is so important in making sure that every couple finds the perfect ring for them.

It never ceases to amaze us that people share with us that they are actually afraid of jewelers. So it’s always been important to us to stay focused on the core values that define Amidon Jewelers ethics, honesty, value, and customer satisfaction.

What You Can Expect

  • You’ll have the best selection of loose diamonds and mountings to choose from.
  • You’ll never find shopping with us a waste of time.
  • You will never forget that it’s all about her.
  • You’ll always get the lowest prices in the Upper Valley.
  • We’ll let you fall in love with your diamond at your own pace.
  • You’ll get the biggest bang for your buck.
  • We’ll help your man make an informed, educated decision.
  • You’ll be dealing with an expert.
  • We’ll stand behind what we sell.
  • We know, you only get to ask her once…don’t you want to do it right? And we think finding an engagement ring should be a lot like falling in love itself.
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