About Amidon

Amidon Jewelers has been continuously operated since it was founded in 1935 by Warden C. Amidon.  Originally opened in Hanover, NH and called Ward Amidon Jewelers, the company was run by its founder until 1972 when he transferred ownership to Leo and Marylyn Babineau.  Ward Amidon died in 1996.

During its history, Amidon Jewelers has operated stores in Amherst, MA and Brattleboro, VT.

In 1993 Katie Goode became the owner of Amidon Jewelers. Today Katie is the sole owner of Amidon Jewelers in West Lebanon, NH.

We Support many local causes including local schools, The Haven, and The Upper Valley Humane Society.

We are recognized in our community and in our industry as the builders of a successful, profitable business that is the actualization of our values and an incubator for personal growth.


We are privileged to share in our guests’ most significant life celebrations. We take a genuine interest in our guests and in each other, and we strive to build strong, long-term relationships.

We are committed to honesty, integrity, and personal respect, and we measure our actions and decisions with the best interest of the company, our guests and each other at heart.

We regard the financial success, stability and growth of our business - as guided by our core values – to be the personal responsibility of every member of the our organization.  We make a fair profit – and we have fun doing it!



  • We Guarantee that all of our diamonds are graded consistently with recognized Laboratory Standards
  • We are committed to staff training for both knowledge and skill
  • We subscribe to all major trade journals and expect our staff members to remain current on fashion, industry trends, and information
  • We are committed to working cooperatively to insure that our guests have access to the most knowledgeable staff member to answer their questions or address their concerns
  • We insist that only accurate and complete information be presented to our guests
  • We  are honest, direct and straightforward, and we disclose exactly what we are selling.


  • Store associates function as Guest Relationship Managers
  • We are committed to a consistent hiring process for proven skills and characteristics necessary to carry out our mission
  • We are committed to our staff being able to demonstrate proficiency in knowledge, guest service and related skills
  • We are committed to selling in a way that insures guest satisfaction and builds relationships
  • We insist that each member of our staff present a successful professional image
  • We insist that each of our staff members demonstrate reliability and accountability on the job

Merchandise standards

  • We insist that every jewelry item that enters our store is verified as adhering to our quality control standards
  • We demonstrate consistency in our quality control processes
  • We display our merchandise so that every piece looks its best in regards to positioning, lighting and cleanliness
  • Committed to responsible product sourcing in compliance with JVC and CBG standards

Merchandise value

  • We are knowledgeable about our products, know our markets and buy wisely
  • As members of the most influential and effective buying collective in the jewelry industry, we offer enhanced value to our guests through vast knowledge, buying power, merchandise selection and legal compliance
  • We take a fair markup for the rarity of our pieces and the services we offer, passing along our purchasing discounts and therefore offer exceptional quality at a fair price
  • We are sensitive to competitive categories and will adjust prices when necessary to offer comparative value
  • We strive to offer differentiated products and welcome the input of our GRM’s and guests
  • We offer jewelry that is beautiful, desirable and wearable

Interpersonal relationships

  • We are committed to a high degree of teamwork in delivering the experience people expect from us
  • We are committed to insuring that every guest has access to all of the resources and knowledge we have available
  • We insist on regular and appropriate communication among our staff
  • We expect each team member to support and encourage every other team member
  • We are committed to weekly store meetings and quarterly company meetings
  • We believe in self actualization through Company supported education

Managerial support

  • An environment that encourages people telling each other the truth about how they feel while honoring the dignity of the individual

Guest Service Standards

  • We appreciate and honor our guests wishes for privacy and discretion
  • We are committed to greeting our guests uniquely and warmly and making them feel welcome in our store
  • We are committed to appropriate follow up after a sale
  • We are committed to building guest relationships through our Guest Relationship Managers’ genuine curiosity and interest.
  • Provide an experience for our guests in which we listen to both their stated and unstated needs and desires
  • We insist that every guest have access to the best GRM available to serve them and to provide the best provider-guest “fit” possible 
  • We enthusiastically take care of each other’s guests and follow through with the service required to do so 
  • We deliver when we promise – or earlier – and provide service with a sense of urgency and respect for the guest’s time.
  • We communicate early if something won’t be ready when promised and give accurate updated information.  We communicate immediately when something is ready as promised.
  • When taking in repairs we are committed to understanding and advising the guest appropriately          
  • We honor guest requests while providing professional advice and optimal solutions for repairs.  We perform all services to the best of our ability
  • We collect and store accurate and confidential client data with the interest of building long term relationships

Community Involvement
We are committed to supporting causes that are important to members of our company and within our community.

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