About Us

Amidon Jewelers has been continuously operated since it was founded in 1935 by Warden C. Amidon.  Originally opened in Hanover, NH and called Ward Amidon Jewelers, the company was run by its founder until 1972 when he transferred ownership to Leo and Marylyn Babineau.  Ward Amidon died in 1996.

During its history, Amidon Jewelers has operated stores in Amherst, MA and Brattleboro, VT.

In 1993 Katie Goode became the owner of Amidon Jewelers.  In 2001 Steve Doubleday and Katie Goode partnered to open the West Lebanon location and the company is now owned and operated by co-owners Steve and Katie with stores in Keene, West Lebanon and Claremont, NH.

We Support many local causes including local schools, The Haven, and The Upper Valley Humane Society.
We are recognized in our community and in our industry as the builders of a successful, profitable business that is the actualization of our values and an incubator for personal growth.


We are privileged to share in our guests’ most significant life celebrations. We take a genuine interest in our guests and in each other, and we strive to build strong, long-term relationships.
We are committed to honesty, integrity, and personal respect, and we measure our actions and decisions with the best interest of the company, our guests and each other at heart.
We regard the financial success, stability and growth of our business - as guided by our core values – to be the personal responsibility of every member of the our organization.  We make a fair profit – and we have fun doing it!
        We Guarantee that all of our diamonds are graded consistently with recognized Laboratory Standards
        We are committed to staff training for both knowledge and skill
        We subscribe to all major trade journals and expect our staff members to remain current on fashion, industry trends, and information
        We are committed to working cooperatively to insure that our guests have access to the most knowledgeable staff member to answer their questions or address their concerns
        We insist that only accurate and complete information be presented to our guests
        We are honest, direct and straightforward, and we disclose exactly what we are selling.
        Store associates function as Guest Relationship Managers
        We are committed to a consistent hiring process for proven skills and characteristics necessary to carry out our mission
        We are committed to our staff being able to demonstrate proficiency in knowledge guest service and related skills
        We are committed to selling in a way that insures guest satisfaction and builds relationships
        We insist that each member of our staff present a successful professional image
        We insist that each of our staff members demonstrate reliability and accountability on the job
Merchandise standards    
        We insist that every jewelry item that enters our store is verified as adhering to our quality control standards
        We demonstrate consistency in our quality control processes
        We display our merchandise so that every piece looks its best in regards to positioning, lighting and cleanliness
        Committed to responsible product sourcing in compliance with JVC and CBG standards
Merchandise value    
        We are knowledgeable about our products, know our markets and buy wisely
        As members of the most influential and effective buying collective in the jewelry industry, we offer enhanced value to our guests through vast knowledge, buying power, merchandise    selection and legal compliance
        We take a fair markup for the rarity of our pieces and the services we offer, passing along our purchasing discounts and therefore offer exceptional quality at a fair price
        We are sensitive to competitive categories and will adjust prices when necessary to offer comparative value
        We strive to offer differentiated products and welcome the input of our GRM’s and guests
        We offer jewelry that is beautiful, desirable and wearable
Interpersonal relationships
        We are committed to a high degree of teamwork in delivering the experience people expect from us
        We are committed to insuring that every guest has access to all of the resources and knowledge we have available
        We insist on regular and appropriate communication among our staff
        We expect each team member to support and encourage every other team member
        We are committed to weekly store meetings and quarterly company meetings
        We believe in self actualization through Company supported education

Managerial support
         An environment that encourages people telling each other the truth about how they feel while honoring the dignity of the individual

Guest Service Standards    
        We appreciate and honor our guests wishes for privacy and discretion
        We are committed to greeting out guests uniquely and warmly and making them feel welcome in our store
        We are committed to appropriate follow up after a sale
        We are committed to building guest relationships through our Guest Relationship Managers’ genuine curiosity and interest.
        Provide an experience for our guests in which we listen to both their stated and unstated needs and desires
        We insist that every guest have access to the best GRM available to serve them and to provide the best provider-guest “fit” possible 
        We enthusiastically take care of each other’s guests and follow through with the service required to do so 
        We deliver when we promise – or earlier – and provide service with a sense of urgency and respect for the guest’s time.
        We communicate early if something won’t be ready when promised and give accurate updated information.  We communicate immediately when something is ready as promised.
        When taking in repairs we are committed to understanding and advising the guest appropriately          
        We honor guest requests while providing professional advice and optimal solutions for repairs.  We perform all services to the best of our ability
        We collect and store accurate and confidential client data with the interest of building long term relationships

Community Involvement
    We are committed to supporting causes that are important to members of our company and within our community.

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