The Amidon Difference
Jewelry for life’s biggest moments, with people who Genuinely Care.
Since 1935, Amidon Jewelers has been privileged to be part of your milestones. We listen first, guide with zero pressure, and make the experience genuinely fun.
Our Commitment to You
We are here to build long term relationships through honesty, integrity, and respect. We put the best interest of our guests, our team, and our company at the center of every decision.
The Amidon Experience
We are casual, welcoming, and serious about helping you make a confident choice. From engagements to anniversaries, we take the time to hear your story, show you options that fit, and stand behind what we sell.
From the founder, when asked what first sparked a love of jewelry.
What We Stand For
Honesty
Clear answers, accurate information, and consistent diamond grading aligned with recognized standards.
Quality and value
Carefully selected pieces, strong quality control, and fair pricing.
Professional care
A trained team that follows through, communicates clearly, and respects your time and privacy.
Community
Proud to support local organizations and causes across the Upper Valley.
Come in to browse, ask questions, or start designing something meaningful. We will help you find the right piece and enjoy the process.
FAQ's
Questions, Answered
Do I need an appointment to shop?
Appointments are recommended for bridal, custom design, and diamond consultations, but walk ins are always welcome.
Can you help me choose the right ring or diamond?
Absolutely. Tell us your budget and what you like, and we will guide you through options in a pressure free way.
Do you offer services after the purchase?
Yes. We are here long after you buy, with cleanings, inspections, sizing, and repair support so your jewelry stays looking its best.
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