In our previous blog, we discussed the art of accessorizing with color gemstone jewelry. This week, we'd like to delve deeper into the topic of color by sharing what our staff loves about their birthstones and why. Our guests often share their bi..

It’s spring! And with Spring comes bright spring tulips, daffodils and snowdrops, green grass, sunshine and best of all, the shedding of winter coats and heavy boots! It’s time for lighter wear and fun outfits! What goes better with a ..

Often people come into Amidon Jewelers to look at all our colored gemstone jewelry.  One of the most common questions we receive is “What are the birthstones for each month?” We all really enjoy sharing the story of each birthstone. ..

What is the difference between Sapphire and Ruby? Sapphire is Septembers Birthstone, and is known for its beautiful blue hue. What most people don’t know is Sapphire comes in a rainbow of colors, Blue, Yellow, Pink, Purple, orange and even w..

Need to calm some tempers? Smooth some anger? Manifest your desires? Well then you should consider wearing November's beautiful birthstone, Citrine! While we can't guarantee that all your anger issues will be resolved and your desires will..

Tis the season for marking one of life’s most important milestones for the many graduates of 2016.  And while earning that high school diploma or college degree is most certainly an achievement worth celebrating, let’s remember our l..

Pearls are incomparable. They bring an element of glamour and classic style to any outfit they accessorize. However, few people understand the complexity of pearl harvesting, grading and sales. The industry has some marked differences from other fine..

When I was a kid, I broke everything I came into contact with. I haven’t grown much more graceful as I have gotten older, but I like to think there’s been some serious, measurable improvement. My mother still brings up the pair of diamond..

My wife and I each buy three anniversary gifts for one another. The first two are done for humor. We have found two separate lists of what each year’s gift is supposed to be made out of, or what theme it represents, and we try to find something..

The biggest challenge to choosing any gift, no matter who it is for or what the occasion may be, is choosing something that promises to stand out and be memorable. The closer you are to the person, the more important that becomes. I routinely buy gif..