Archive for the ‘ gemstone jewelry ’ Category

Shine And Sparkle With Gemstone Jewelry

It kind of surprised me that when people are looking to treat themselves to a new piece of jewelry, they seem limited to looking at only gold or silver items. Don’t get me wrong. These are, of course, two of the most beautiful and popular precious metals out there, and there is a certain versatility that comes with choosing a simpler piece of jewelry, but there is so much more that is out there. As beautiful as a gold bracelet or silver necklace may be, don’t you think it might look better with a ruby or an emerald? Gemstone jewelry isn’t just for birthstones anymore.


Sterling Silver and Amethyst Ring

Sterling Silver and Amethyst Ring



If you buy something that you plan on wearing every day, it is going to quickly lose any special meaning for you. If that wasn’t the case, you’d have five of exact same outfits to go to work in and one outfit that you wore for your nights on the town. Jewelry is designed to not only accent your clothing, but to make you feel special when you put it on, and gemstone jewelry is the perfect solution to help rescue you from a boring outfit. Maybe you have a beautiful blue dress that you know you look stunning in. A gold necklace might look great with it, but that same necklace featuring rubies would make it look even better. That suit you always wear, complete with the same tie, to start your workweek with, is going to look even more impressive with a sapphire or garnet tie tack.


Finding the right piece of gemstone jewelry is going to be even easier than you think. Take the time to visit your favorite jeweler and they will work with you to not only select the style of jewelry that you are most comfortable wearing, but also in choosing the right color of stone that works best for you. Whether it’s choosing something that matches your eyes perfectly or partners up with the tone of your skin, they will help you make the right choice. Gemstone jewelry is not for everyday use, but it is going to make every day you wear it feel like the best day of your life.



Ruby is July’s birthstone


Ruby is July’s birthstone, and the gemstone of 15th and 40th anniversaries.


About Rubies

Rubies are the most valuable colored gemstone on the market today.  They capture the color of our most powerful emotions, passion and anger.  Rubies have often been referenced with their similarity in color to blood, and often believed to have held the power of life.

A ruby is made primarily the mineral corundum, colored with a hint of chromium.  High value ruby’s will fluoresce, or become more brilliant in sunlight.  Often this glow was associated with an internal fire in the stone, making it more valuable. Some of the most valuable ruby’s form in marble, although ruby’s are also found in basalt.

Folklore of Rubies

Hindus believed someone possessing a fine ruby, had the advantage of perfect safety.
In ancient India, it was believed that possessing ruby’s allowed you to live in peace with your enemy’s.  The history of Burma, accounts warriors inserting ruby under their skin to make them invincible in battle.

History of Rubies

The name Ruby is derived from the Latin word ‘Ruber’ meaning red.

Rubies have had a long place in history, in the bible they are mentioned four times, associated with wisdom and beauty.  When ruby or ‘ratnaraj’ is translated from Sanskrit, its meaning is ‘king of gemstones’.

Ruby Care

Rubies are for the most part quite stable for everyday wear.  Some rubies available today, with surface reaching fractures, have been treated with a high lead glass to fill small natural cavities.  Treated rubies require extra care.  Mild acids such as lemon juice may etch the treatment.

Warm soapy water is always your safest option.  Use a damp cloth and baby toothbrush to gently clean all surfaces.  Untreated rubies may be safely cleaned in an ultrasonic or steam cleaner.




Unleash the Power of Gemstones

The Power of Gems

With all of the snow, ice, and cold that we have had lately, spring is on the mind of most people. With spring comes tulips, daffodils, and other flowers that begin poking their heads out of the ground at the first sign of warm weather. Spring is a great time for new beginnings in nature and for us, as humans. It is also a time to show love and appreciation for those in your life. Buying a piece of jewelry can be a great way to do just that.


gemstones jewelry amidon


Honor spring by choosing a gemstone that has some of the bright and lively colors that spring is known for. Many people choose to just stick with birthstones when looking at gemstone jewelry, but you don’t have to. You can choose a stone that is the birthstone of another month, simply because you like the color of it. Or you can choose a gemstone that has special meaning to your life and what you are going through at this moment.

What are some of the colors and meanings of gemstones?

Green Gemstones – What other color signifies spring as much as green? In gemstones, you can find green in stones such as emeralds, jade, and peridot, among others. Green is known for being the color of the earth, and symbolizes life harmony and fertility. It is also the color of balance, and means growth and learning.


Pink Gemstones – This is one of the most predominant colors in flowers that crop up in the spring. Tourmaline, Pink Sapphire, and Rose Pink Quartz are a few of the pink stones that you can choose from. These range in color from a hot pink to a pale pink, and everything in between. Pink gemstones symbolize female energy, as well as gentleness, love, and affection.

gemstones pendants

Purple Gemstones – This is a beautiful color for spring and has always been the color of nobles and royalty. Purple gemstones include Tourmaline, Pink Diamond, Morganite, and Spinel, which range in colors from a deep dark purple to a lighter, brighter purple. Purple gemstones are thought to clear the mind, decrease depression, help with ideas, and create relaxation.


Combining gemstones, such as the green, pink, and purple, can create a one of a kind piece of jewelry that can add a little color to your body and outfit. Whether giving jewelry or buying it for yourself, a color choice can have a big impact upon the meaning of the piece, as well as the benefits that you may receive.

Sapphire Fun Facts

In honor of September’s birthstone, the sapphire, this week we bring you some sapphire fun facts. Learn a little more about this beautiful and durable stone which has inspired many a tale. And shop Amidon for all your sapphire needs. We have the most beautiful sapphire earrings, rings, bracelets and pendants that you can find anywhere.


Did you know sapphire is a form of corundum, a mineral which is second only to diamonds in hardness? This means sapphires are a better bet for rings than softer stones. Of course, you still want to be careful of that little sparkler!

With a hardness rating of 9, consider investing in this gold, diamond and sapphire ring from Amidon.


While the default sapphire is a vibrant blue, you can also get white, pink, yellow sapphires.


Sapphires are often heat treated to enhance their color.


The padparadscha is the only color of sapphire to get its own name. This refers to a very rare orange/pink sapphire. Its name comes from the Sanskrit “padma raga,” or “lotus color.” The padparadscha is distinct from a regular orange or pink sapphire. It manages to be both colors at the same time!


At 423 carats, the Logan Sapphire, mined in Sri Lanka, is as big as a chicken egg.


The world’s biggest sapphire deposits are found in Australia, Southeast Asia and Sri Lanka.


Blue looks good on everybody! Whether your September-born loved one is fair or dark-skinned, with red, blonde, brown or black hair, this pendant will look perfect against her skin.


Therapeutically, people use sapphires to ease psychic suffering and open themselves up emotionally.


Sapphires are said to help eye problems.


“Meditating on this stone brings the soul to contemplate the heavens,” according to the precious stone expert consulted by France’s ruler Louis France XI.


Do you know what will look beautiful on your loved one’s ears? These gorgeous gold, diamond and sapphire earrings from Amidon.

Certain very rare sapphires are black. The famous Black Star of Queensland was just such a black sapphire, weighing in at 733 carats. It was discovered in the 1930s.



5 Popular Gem Cuts

Amidon offers this example of a big blue brilliant cut diamond surrounded by smaller brilliant cut diamonds.


If you’ve ever seen raw gemstones, you might have been surprised how dull they looked. Where’s the glint? Well, for most stones the glint is trapped inside until an expert gem cutter sets to work. The task is to cut the stone to set off its color and minimize inclusions while preserving as much of the stone’s weight as possible. An inclusion is a fragment of another substance or a cavity that detracts from the gem’s value.


The best way to cut stones varies radically from one to another. Some, such as turquoise, require little more than a good polish. Others have rigid crystalline structures which shatter if cut the wrong way.  Some stones, such as diamonds, have structures allowing for more complex cuts. When a stone allows different approaches, the gem cutter will decide which cut maximizes shine or fits a client’s preferred setting.


When picking jewelry, keep in mind that you want a symmetrical gem that uniformly reflects light across its surface. The polish should be smooth and scratch-free.


 Cabochon Cut


This is the simplest and most ancient cut. The stone is round on top, flat on the bottom, with no facets. You’ll see this cut in semi-precious stones like tiger’s eye and moonstones. It’s also used for star gems, such as star sapphires and star rubies. In the last few years, the cabochon has also become a trendy cut for emeralds.


Round Brilliant Cut

This most popular shape for diamonds was created in 1919 by Marcel Tolkowsky. Seen from the side, it looks like a cone: round on top and pointy on bottom. Brilliant cut allows the maximum amount of light to enter the stone, explaining the squint-inducing glint of the best diamonds. Sadly, cutting a diamond into this shape results in losing about half your original stone.


Oval cut sapphires combined with brilliant round diamonds


Oval Cut


A popular shape for high quality colored gemstones, the oval cut has a length to width ratio of about 2:1. A standard oval cut gem has 69 facets. Viewed from the top, it looks elliptical. In the hands of a talented gem cutter, the oval can sparkle nearly as much as the round brilliant cut.



Emerald Cut

Emerald cuts are – not surprisingly – a top cut for emeralds. At first glance, emerald cut stones look rectangular. But they’re actually octagonal. Equidistant steps around the stone’s edges rise up to the central pavilion. This cut was originally designed to reduce pressure on emeralds and prevent chipping. But now you can find many stones in emerald cut.



A princess cut yellow diamond sparkles in the center of this ring from Amidon.

Princess Cut


Tiffany & Co. refers to princess cut as “elegant and dramatic.” From the top, it looks square. From the side, a princess cut gem resembles an inverted pyramid. After the round brilliant, this is the number two cut for diamonds. Princess cuts are popular with diamond cutters, as they can retain more of the raw gem than when using a brilliant cut. This cut first entered the gem scene in the 1960s.



Fourth of July Fun and Safety

Amidon brings the sparkle in this sapphire and diamond ring.



Sun, picnicking and bombs bursting in air are all honored Fourth of July traditions. Amidon wants you to celebrate a safe and fun Independence Day this week. Follow our tips to maximize your good times and minimize holiday risks.


The sun is strong!

Wear sunscreen, and reapply frequently, especially after swimming or sweating. Many skin experts recommend using a sunscreen with zinc or titanium, which protect your skin by physically blocking pores. If you’re planning an outdoor party, be sure to include some shady spots for sun-sensitive guests.


Be careful with fireworks.

If you live somewhere you can legally set off fireworks and plan to have your own pyrotechnic show, keep them far from people’s houses, cars or dry grass. Camping and fireworks do not mix! Nor do alcohol and fireworks. We recommend leaving fireworks to the professionals and enjoying official fireworks programs with your family, friends, and the rest of your town or city.

Gorgeous garnets in silver from Amidon

Respect the flag.

If you’re displaying the American flag, follow traditional guidelines. The flag is displayed from sunrise to sunset. If you’re going to fly the flag at night, it should be properly illuminated. When hanging your flag, keep in mind that the field of stars should be on the upper left-hand side. Don’t ever let your flag touch the floor, water, ground, or anything else beneath it.


Value your health.

The Fourth of July is about celebrating our independence from Great Britain and all the things America stands for. It’s not about ruining your health with junk food. While some junk is sure to be consumed, plan to include healthful dishes at your Fourth of July party. Try healthy versions of traditional favorites, such as a Mediterranean spin on potato salad where you substitute heart-healthy olive oil for mayonnaise.

Wear red, white and blue.

Amidon brings you diamonds and rubies set in white gold.



Show your Independence Day spirit in a blue tank top and red shorts, or a red and white dress set off with blue jewelry. Sapphires and garnets set in white gold are closest to the colors of the flag’s stripes, but rubies or sterling silver will look good, too. And, of course, diamonds match everything and have a sparkle reminiscent of fireworks. Amidon can help out with the perfect Fourth of July jewelry, such as this gorgeous sapphire and diamond ring or these garnet earrings.



Whatever you do on the Fourth, have fun, be safe, wear your patriotic jewelry, and be glad for the opportunities America provides!




Invest in Jewelry – Invest in Yourself

Jewelry purchases can be scary and intimidating. Unfortunately this is a scary yet true fact. Shopping mall jewelry store sales people can be compared to used car salesman, eager to make their next sale. Before you read any further, we want you to know that at Amidon Jewelers, this is NOT the case. We hope every shopping experience with us is a pleasant one.

We are aware that your options are nearly endless every time you would like to make a jewelry purchase. Racks in the mall, superstore and jewelry store are overflowing with inexpensive earrings, bracelets and necklaces that call out to you as you walk by. As respectful jewelry merchants, we believe it’s our responsibility to educate you of the benefits of buying a high-quality jewelry. Your skin will thank you from being saved from low quality metals, and in the long run, your bank account will thank you as well.

Think about it: How many pairs of superstore earrings have you had to throw out because the fake gemstones fell out of their settings? More than a handful, we’re sure. When you buy a pair of earrings or piece of jewelry from a reputable establishment such as Amidon Jewelers, you also buy peace of mind. To start, we have the Amidon Jewelry Assurance Plan! Let’s say you need to have your ring sized. Or you need to have the prongs tightened around the stones on your favorite earrings. When you purchase our Extended Service Plan, we will make any covered repairs needed, up to the amount of the purchase price, at no additional charge (Please see site for details).

Next, here’s a thought that may not have come to mind before… When you purchase jewelry from a reputable jewelry store, you’re investing in your future. History shows that the price of diamonds and gold has increased not decreased, over time. And if you’ve watched cable television lately, you have probably seen numerous commercials discussing jewelry buy-back promotions.

We sincerely hope you will never face a hardship where you have to consider selling your jewelry, however by buying a piece of quality jewelry, you’re investing the futures of both you and your descendants. Your retirement account, savings account and CD’s can be complemented by your new liquid, investments – your jewelry.

The staff at Amidon Jewelers is always happy you make educated jewelry purchasing decisions. Please don’t hesitate to contact us should you have any questions about how to invest in the best jewelry pieces for enjoyment now and in the future.

Peter Cottontail

While we may no longer be five years old and completely infatuated with the Easter Bunny and the basket of surprises he’ll bring on Easter morning, who can’t help but to sneak a Cadbury Cream Egg or Peep during this holiday season? While we may be initially inclined to pass on a jelly bean filled Easter basket, Amidon Jewelers believes you may give a second thought to a basket containing a song like we have in store.

Peter Cottontail by Gene Autry

Here comes Peter Cottontail
Hoppin’ down the bunny trail
Hippity hoppin’, Easter’s on its way

Bringin’ every girl and boy
Baskets full of Easter joy
Things to make your Easter bright and gay

He’s got jelly beans for Tommy
Colored eggs for sister Sue
There’s an orchid for your mommy
And an Easter bonnet too

Oh! Here comes Peter Cottontail
Hoppin’ down the bunny trail
Hippity hoppity, happy Easter Day

Try to do the things you should
Maybe if you’re extra good
He’ll roll lots of Easter eggs your way

You’ll wake up on Easter mornin’
And you’ll know that he was there
When you find those chocolate bunnies
That he’s hiding everywhere

Oh! Here comes Peter Cottontail
Hoppin’ down the bunny trail
Hippity Hoppity, happy Easter Day

Ring in Spring

For some of us, the last time we saw green leaves on trees feels like a lifetime ago. This winter has brought one snowstorm after another, far more than last winter. While some of us cheer for the upcoming Spring, those who enjoy the snow sports of winter eye the soon departing snow with a lust for continued cold.


The grooves from our snow shovels have etched a permanent place in our memory from repeated clearings of our sidewalks and driveways. We can hear the repeated scraping sound the shovel makes on the asphalt, and feel the breeze of the snow flying through the air.



Despite all the snow, good news is only a matter of a couple weeks away. Spring is quickly approaching, and soon the brown branches of winter will be a distant memory. What better way to bring in spring than with a wide selection of rings?

Traveling through your neighborhood in the weeks ahead, you will begin to notice signs of life springing forth all around you. Buds will be peeking out of the ground and branches like a toddler playing peek-a-boo. This emerald and diamond combination exudes energy much like the first buds of spring will provide when you see them.

One of the first signs of the upcoming Spring is the appearance of Crocus blossoms, often surrounded by snow. Brilliant violet blooms rise up out of the cold, much like this Amethyst rises up off its White Gold setting.


Shortly after we see the Crocus, the Daffodil will make its appearance. Often associated with Easter, Daffodils can be found in yellow and white. Also found in yellow and white is this gorgeous White, Yellow and Rose Gold ring with a center Yellow Diamond. With over a carat of diamonds, this ring will certainly challenge a bed of Daffodils beauty-wise.

Bringing in the remainder of Spring flower-wise is the ever-popular tulip. Available in just about every color of the rainbow, Tulips are a Spring favorite from the front gardens to elegant wedding bouquets and arrangements. This Diamond and Ruby ring would be a perfect way to accessorize Spring and a magnificent Tulip bouquet.


Amidon Jewelers is happy to help you bring in Spring with a ring. Our website is available for your shopping convenience 24/7, and our staff is always happy to assist you with any questions you may have.

Woo-Who for Dr. Seuss!

With March right around the corner, it’s time to prepare for all the March birthdays you have coming your way. Among March birthdays is one you may not even know about – Dr. Seuss! Born March 2, 1904, Dr. Seuss became well known for over 45 children’s books. Did you know, however, that Dr. Seuss was saving his birth name, Theodor Seuss Geisel, for a “Great American Novel” he hoped to write?

Amidon Jewelers is proud to offer a whimsical, beautiful selection of jewelry we believe even Dr. Seuss would enjoy seeing his fun characters wearing. Besides our gorgeous selection of engagement rings with their stunning white diamonds of many shapes and sizes, we also carry remarkable pieces showcasing multi-colored gemstones. Whether for your finger or ears, neck or wrist, who of the Whos could deny their beauty?

In both the book and movie versions of “How the Grinch Stole Christmas” we saw snowflakes falling on Whoville, which itself was nestled deep inside a snowflake. Imagine if the snowflakes had had magnificent pearls like these Freshwater Pearl earrings have mixed in?



In our opinion, “Happy Birthday to You” by Dr. Seuss would have had the perfect wall or present decoration if adorned by gold drops and colorful gemstones such as those on this Marco Bicego necklace. A perfect, whimsical collection of colors and elegance, you’ll show your sense of style and fun while wearing this necklace around your neck!


“Oh, The Places You’ll Go!” What if the rings on the front cover had been made of the links on Marco Bicego’s Jaipur bracelet? We know you could wear this bracelet on the go, whether at work, school, a night on the town, or an evening on the red carpet!



Had the subject of the book been jewelry and not fish, we’re certain Dr. Seuss could have named it, “One Wish, Two Wish, Red Wish, Blue Wish.” Adorned with Mother of Pearl, Green Tourmaline, Pink Tourmaline, Blue Topaz or a variety of other gemstones, these organically imperfect gorgeous March Bicego rings will have people pointing at you for sure!

In the Jim Carrey movie version of “How the Grinch Stole Christmas”, we saw neighbors competing to have the best decorated house for Christmas in terms of quantity and quality of lights. What if, however, the competition had been for the best engagement ring? When she grows up, we have no doubt that Cindy Loo Who would be head over heels for this A. Jaffe engagement ring! Seventy-two diamonds of 0.51ctw are set along the twisted band to display the center stone. Woo-Who!!!


Whether honoring Dr. Seuss or that special someone in your life, remember Amidon Jewelers has perfect beautifully whimsical jewelry pieces to round out anybody’s jewelry collection!