Depending on the story you refer to, Cupid has various roots, dating back thousands of years. In Greek mythology, Cupid was known as Eros, the son of Aphrodite, goddess of love and beauty. In Roman mythology, Cupid was the son of Venus. Jealous of hu..

Birthstones are as unique as the people who wear them. Officially recognized as January’s birthstone, the Garnet is no exception. When you shop from Amidon Jewelers for your Garnet jewelry, not only do you have a beautiful selection to choose f..

Star Light, Star Bright The First Star I See Tonight I Wish I May, I Wish I Might Have the Wish I Wish Tonight Wow!  Who would have thought that a simple little rhyme written in the late 19th Century would have taken off all around the world and..

It’s more important than you might think. Especially if you believe in the healing power of gemstones. Gemstones also have a rich history in the astrological zodiac. Many believe that when you wear your particular astrological birthstone, yo..

There is something so romantic about a boho bride, a light and airy beauty that combines the elegant style of the  Great Gatsby with a late 1960’s flower child ease. Today’s jewelry artisans are happily incorporating the boho influe..

Is there a September birthday girl in your life? Lucky you! (Lucky her!)  Sapphire's her birthstone, and a gift of sapphire jewelry is sure to put a smile on her face, and rock star status in your pocket!          ..

With Labor Day just a week away, what better time to consider the fall jewelry trends we have to look forward to? Of course, September  is the month of the sapphire – the exquisite blue gem that is the symbol of loyalty, love and longing...