If you’ve ever seen raw gemstones, you might have been surprised how dull they looked. Where’s the glint? Well, for most stones the glint is trapped inside until an expert gem cutter sets to work. The task is to cut the stone to s..
Sun, picnicking and bombs bursting in air are all honored Fourth of July traditions. Amidon wants you to celebrate a safe and fun Independence Day this week. Follow our tips to maximize your good times and minimize holiday risks.  ..
Before June comes to an end, let's take a moment to reflect on its birthstone, the pearl. No other adornment says class and good taste like a string of pearls. Plus, they match almost any outfit. Pearls have awed people throughout the ages..
Jewelry purchases can be scary and intimidating. Unfortunately this is a scary yet true fact. Shopping mall jewelry store sales people can be compared to used car salesman, eager to make their next sale. Before you read any further, we want you to kn..
Dear Moms who have their baby graduating high school and leaving home this year – We know what you are going through. A flood of emotions is coursing through your body, scared about where the future will take both you and your child, and excite..
Ladies and gentleman, THAT time of the year is upon us. The birds are chirping, the trees are beginning to show green, and slowly the flowers in our gardens are beginning to bloom. What season are we in? If you’re a high school girl or boy, you..
While we may no longer be five years old and completely infatuated with the Easter Bunny and the basket of surprises he’ll bring on Easter morning, who can’t help but to sneak a Cadbury Cream Egg or Peep during this holiday season? While ..
Whether you are a man preparing to propose to the love of your life, or a woman looking to add a new piece of jewelry to your collection, you have undoubtedly seen a wide selection of pieces offered in Yellow Gold, White Gold, Silver and Platinum. Wh..
At Amidon Jewelers, we love to add new designers to our fabulous selection of jewelry. This week, we’re proud to introduce you to Fable Designs. Specializing in the manufacturing of high-end alternative metal jewelry, their product ..
For some of us, the last time we saw green leaves on trees feels like a lifetime ago. This winter has brought one snowstorm after another, far more than last winter. While some of us cheer for the upcoming Spring, those who enjoy the snow sports of w..