If you are the kind of person who waits until the absolute last minute to do your Christmas, birthday or Valentine's Day shopping, then you should find a jeweler and get to know them! No matter how long you wait to make the purchase, the local je..
With the changing of the leaves and many upcoming holidays, many festive events and family gatherings tend to occur. This is a time to put your best foot forward as you travel around visiting friends and family members and meeting new people at these..
Shopping for jewelry can be an intimidating adventure, even if you think you know exactly what you are looking for. It is a major purchase, certainly one of the more important things you will ever buy in your life (especially if it isn’t just a..
There are all sorts of debates that people will have for the rest of time. Which flavor of cola, what type of breakfast meat and who do you watch for late night are all situations where we just have to agree to disagree. When it comes to jewelry and ..
It kind of surprised me that when people are looking to treat themselves to a new piece of jewelry, they seem limited to looking at only gold or silver items. Don’t get me wrong. These are, of course, two of the most beautiful and popular preci..
Shopping for a gift is probably the hardest thing to shop for because you are looking for a “want” and not a “need”. When you go grocery shopping, you “need” food, even though you will select the food that you want..
Gold color is back in to the fashion world! Spending many years in the jewelry business, we do not think it disappeared, but this year on the most famous runways, fashion designers and superstar style were shining a graceful line of gold, more than e..
A vintage style wedding ring similar to something you might find in your grandmother’s jewelry box, the halo diamond engagement ring accents a center diamond with a halo, or border, of smaller diamonds. A throwback to the 1920’s, the visu..
All around the world, women wear necklaces. Some are sentimental, like lockets with pictures of loved ones. Some are family heirlooms. Some pull together an ensemble. Some elevate an outfit from ordinary to eclectic. But all necklaces make a statemen..
In honor of September’s birthstone, the sapphire, this week we bring you some sapphire fun facts. Learn a little more about this beautiful and durable stone which has inspired many a tale. And shop Amidon for all your sapphire needs. We have th..