Often people come into Amidon Jewelers to look at all our colored gemstone jewelry.  One of the most common questions we receive is “What are the birthstones for each month?” We all really enjoy sharing the story of each birthstone. ..

What is the difference between Sapphire and Ruby? Sapphire is Septembers Birthstone, and is known for its beautiful blue hue. What most people don’t know is Sapphire comes in a rainbow of colors, Blue, Yellow, Pink, Purple, orange and even w..

With the holidays approaching I am sure you have been thinking about starting your hunt for the perfect gifts for your loved ones, that is, if you haven’t started already.  If you plan on gifting jewelry this season, I want to share with y..

Need to calm some tempers? Smooth some anger? Manifest your desires? Well then you should consider wearing November's beautiful birthstone, Citrine! While we can't guarantee that all your anger issues will be resolved and your desires will..

As we continue this month’s conversation about lab grown diamonds we hope that we have provided you all the information you need to understand these beautiful gems and be better prepared to shop for them if you would like. This information s..

If you’re following our YouTube channel, you know we have been talking about the benefits of lab grown diamonds and how you can get a bigger diamond for your budget.  What I want to talk about this week is the benefit of the cut of a diamo..

Wouldn’t you love a larger diamond for a smaller price? I am here to tell you it’s completely possible! Do you own a pair of diamond studs and really would like to upgrade the size, or have you wanted to upgrade your engagement ring to ce..

If you follow us on Facebook, Instagram or YouTube, you may have heard us talk about Lab Grown Diamonds, or maybe you have shopped in store and purchased something beautiful in lab grown diamonds for yourself or as a gift. Besides the beauty and affo..

Father’s Day is right around the corner.  How will you show your dad this year that he is – and always will be – your personal hero?  Sure, Dad can always use another tie or golf accessory or “World’s Greatest ..

Summer is a time for romance, and if you’ve been entertaining the idea of popping that big question to that special woman in your life, now’s the time to start looking for that perfect engagement ring; the one that will light her eyes wit..