Here at Amidon, we like any chance to celebrate with fun, jewelry and beauty. Today, September 30, is the little known National Mud Pack Day. Why would we celebrate this? Because naturally beautiful, glowing skin sets off your ea..

If you love diamonds, it’s fun to fantasize about bigger and bigger diamonds, and, ultimately, the biggest. That would be The Cullinan, a famous diamond found inSouth Africa’s Premier Mine in 1905. The mine manager initially thought to di..

  Imagine this scene: It’s your 30th wedding anniversary. In keeping with tradition, you’ve bought your wife a beautiful pearl ring. You hand her the perfectly wrapped little gift box at breakfast, just as she’s sipping her fir..

  If you’ve ever seen raw gemstones, you might have been surprised how dull they looked. Where’s the glint? Well, for most stones the glint is trapped inside until an expert gem cutter sets to work. The task is to cut the stone to se..

    If you’ve ever planned a wedding or been a bridesmaid, you probably noticed that it’s hard to find a color that looks good on everybody. But the warm yellowish green of August’s birthstone, the peridot, is beautiful on..

Think you know your gems? Test your scientific and metaphysical knowledge of some of Amidon’s most beautiful offerings with our multiple choice quiz. If you score well, reward yourself with a new piece of jewelry!         ..

Picnics and trips to the beach call for plastic flatware and paper plates. But what about that darling little garden party you’ve been meaning to throw? You could go plastic, or you could class things up by bringing out the silver to shine in t..

  With the sun shining and the kids out of school, many of us turn our thoughts to summer pleasures. Even if we don’t have kids or they’re all grown up, summer brings back memories, nostalgia, and the longing for simple beachy fun. C..

Before June comes to an end, let's take a moment to reflect on its birthstone, the pearl. No other adornment says class and good taste like a string of pearls. Plus, they match almost any outfit.   Pearls have awed people throughout the ages..

While a great deal of attention is paid to the bride and choosing the engagement ring, many brides wish to reciprocate by choosing just the right wedding band for their fiancé. With the resurgence of the engagement ring solitaire many happy co..