Festival Lights

By: Amidon Jewelers

Every spring the biggest and brightest of the entertainment industry gather in Cannes, France for the Cannes International Film Festival. Over a 10-day period, films and documentaries from all over the world and from various genres are previewed.   “The aim of the Festival is to encourage the development of the art of film-making in all its forms, while fostering and maintaining a spirit of collaboration among all film-making countries” (extract from the Festival policy, 1948.)   The International Film Festival was created on the initiative of Jean Zay, Minister for Education and Fine Arts, who was keen to establish an international cultural event in France to rival the Venice Film Festival.   The first edition of the Festival was originally set to be held in Cannes in 1939 under the presidency of Louis Lumière. However, it was not until over a year after the war ended that it finally took place, on 20 September 1946. It was subsequently held every September – except in 1948 and 1950 – and then every May from 1952 onwards.   “Cannes belongs to each and every one of us who, year after year, from wherever we are and in our own individual way, contributes towards creating it step by step. It is only by constantly analyzing the Festival, adapting its function and encouraging debate about it that we will continue to make it the very best it can be. Cannes must be open to new ideas, while remaining faithful to its past, of course. Diversity can only enrich it. That´s what makes the Festival de Cannes our festival.” -Thierry Frémaux   While early editions of the Festival were primarily a social event from which almost all of the films went away with an award, the appearance of stars from around the world on the Festival’s red carpet and increasing media coverage quickly earned it a legendary international reputation.   Fashion is also a prevalent theme whenever a red carpet is present and Cannes does not disappoint when it comes to glitz, glamour and sparkling jewels.     Naomi Watts wearing a white gold and diamond necklace.     Emulate the vintage look with Amidon’s sterling silver diamond vintage pendant.       Aissa Maiga sparkles in dangle earrings.       Amidon’s sterling silver and blue topaz dangle earings are also red carpet worthy.       A diamond bracelet is the perfect accent piece for Inès de la Fressange.   Accent your arm with Amidon’s diamond singe-cut tennis bracelet.