The Aries girl born in April is bold and daring – and likes her diamonds to be the same.   Ruled by Mars, Aries are often described as passionate, energetic and independent.   Diamonds are a symbol of courage and those born in April,..

All around the world, women wear necklaces. Some are sentimental, like lockets with pictures of loved ones. Some are family heirlooms. Some pull together an ensemble. Some elevate an outfit from ordinary to eclectic. But all necklaces make a statemen..

It's March, which means we're making our picks... jewel picks, am I right? At Amidon, we have an irresistible selection of gorgeous jewelry for every occasion. Whether you're shopping for yourself, for a friend, or for a lover, we know yo..

Take a look at some of your holiday photos from years past, and we bet you'll notice something a lot of the years have in common: the holidays always seem to shine. From lights to fireplaces to shining smiling faces, the holidays are a warm time ..

Many of our customers are veterans or family members of vets. We’d like to take today’s blog to say thank you. Without the dedication, courage and sacrifice of veterans, we would not be the America we know and love.   So today we&rsq..

      Before we get into the scary stuff, this blog post must start with a disclaimer: Amidon does not sell cursed jewels. Our jewels are 100 percent lucky. We bring you this special Halloween edition for entertainment purposes only. ..

  Imagine this scene: It’s your 30th wedding anniversary. In keeping with tradition, you’ve bought your wife a beautiful pearl ring. You hand her the perfectly wrapped little gift box at breakfast, just as she’s sipping her fi..

    Do you appreciate the finer things? If you like travel, fine dining and the most beautiful aspects of every culture, you could be the perfect candidate for a piece of Marco Bicego jewelry.       Bicego learned his trade ..

Think you know your gems? Test your scientific and metaphysical knowledge of some of Amidon’s most beautiful offerings with our multiple choice quiz. If you score well, reward yourself with a new piece of jewelry!         1..

While a great deal of attention is paid to the bride and choosing the engagement ring, many brides wish to reciprocate by choosing just the right wedding band for their fiancé. With the resurgence of the engagement ring solitaire many happy co..