Archive for the ‘ Valentine’s Day ’ Category

Shopping For Last Minute Valentine’s Day Fine Jewelry

After all the time I spent shopping for Christmas gifts, I wanted to make sure I took as much time as I could before I started looking for something to get my girlfriend for Valentine’s Day. I knew I could procrastinate because I already had a pretty good idea of what I was going to buy her. Of course, the calendar started flipping too fast and the next thing I knew, I only had a few days left to find that special piece of fine jewelry. Turns out, I didn’t have to panic after all.

Sterling Silver and Diamond Heart Bracelet

Sterling Silver and Diamond Heart Bracelet


I told the sales associate the same thing that I’m sure he heard from every other guy who came rushing into the store at the last minute: I wanted to get her something special that wasn’t the typical Valentine’s Day gift. He asked me what kind of jewelry I thought she needed. The problem was, when I pictured her all dressed up for when we went out, I already saw her wearing diamond earrings, gold necklaces and fashion rings. I didn’t want to get her something she already had, but I couldn’t think of anything she didn’t have.


He showed me a selection of diamond tennis bracelets and I realized if it wasn’t for him, I never would have thought of that. I remember when I was younger, they seemed to be much more popular, but I guess times change and so do fads. The bracelets he showed me were all stunning, and they ranged from simple silver chains with a single mounted diamond to thick bands with diamonds studded all around.


What made me most excited about the diamond bracelet I selected for her was that I know it is something she can wear all the time. If she was dressing up for a night out or just wearing casual clothes around the house, it would go with everything. She could even play sports with it. I mean, they don’t call it a tennis bracelet for nothing! I just hope I’m as lucky when it comes to finding the flowers and chocolate as I was picking out the jewelry for her.



Saying “Happy Valentine’s Day” With Diamond Engagement Rings

Out of the 365 days in a year, the most romantic day by far is always February 14th. Likewise, with all of the countless actions and words that a person can do, nothing says “I love you” more than wanting to spend the rest of your life with someone in marriage. Therefore, it stands to reason that the most special gift you can buy your girlfriend this Valentine’s Day would be a diamond engagement ring.


It’s actually easier to shop for diamond engagement rings than any other potential gift of gold jewelry if you think about it. That may sound counter-intuitive, but odds are if someone is thinking about buying an engagement ring, it’s because they have a pretty solid idea that the answer is going to be yes. Not only have they probably been talking about what it would be like to be married and the type of wedding they have been envisioning, another topic of conversation most likely was the kind of ring she has always wanted. Compare that with walking into a jewelry store and the only thing you know is that you want to buy her…something. Where do you even begin?

1 CTW Diamond Solitaire

1 CTW Diamond Solitaire


That being said, picking the right ring takes a little more than pointing at the display case and saying, “I’ll take that one.” There is a lot to consider, most of which fall into the four categories of cut, color, clarity and carat. It’s ok if you don’t have a firm grasp on what all of that means, because the person behind the counter will know for you. Most importantly, all four C’s are industry standards. Just like there are certain technical details when you are buying a new computer or television that are universal, the way that diamonds are graded in these categories are standardized, so if she has said that her lifelong dream is a two carat pear shaped diamond solitaire engagement ring, the sales associate will be able to show you a variety of different options that fulfill her desire.


There is one other practical reason to making Valentine’s Day the day you hand her a diamond engagement ring and ask her to marry you: when she asks you, in the future, if you remember the proposal, you’ll at least get the date right.


Now Is The Time To Shop For Valentine’s Day Gold Jewelry

You may have promised yourself, after all of your Christmas shopping was over, that you wouldn’t go near a store again for another six months. Unfortunately, Valentine’s Day is just around the corner, and failing to find the right gift of gold jewelry might make an already cold winter downright frosty. Don’t make the mistake that so many other people will by waiting until the last minute to do your shopping. Now is the time to find the newest styles of diamond jewelry and the widest selection to choose from.


Open Heart Pendant

Open Heart Pendant


Christmas has become the busiest time of year for jewelry stores, and it might be easy to believe that the rush which started on Black Friday will just continue right through the first half of February. However, designers have traditionally used the approaching holiday as an unofficial start to their calendar year, so many of their new designs are not released until after the first of the year. People buying gold jewelry for Christmas gifts can be shopping for a wide variety of people – loved ones, children, co-workers – so the selection needs to be varied. Valentine’s Day is for lovers, however, and the jewelry that is featured then is created with that romance in mind.


Another advantage to doing your shopping early is the same reason why you should always shop early: the personal attention from the sales help. The first few weeks of the New Year are always slow in the retail world, as people are paying off their holiday bills and beginning to concern themselves with their taxes. Fewer people in the stores means more time for you to see all the gold jewelry that is available, ask any questions that you might have, and know that you are getting the perfect gift.


Keep in mind, too, that even though there may be many other gift ideas which can be purchased online, gold jewelry is best bought in person at a jewelry store. Jewelry is an art and no two pieces are alike. By being able to hold them in your hands and see them up close, you’ll be able to find the one that is perfect for her; the gift that is as unique and special as she is.



Warm Up The Winter With Diamond Earrings

One of the most challenging parts of winter is that all of the fun stuff happens early. Winter isn’t even a week old when Christmas rolls around. New Year’s Eve follows just a week later and then – BANG – that’s it. Unless you’re a sports fan or a fanatic about Presidential birthdays, there really isn’t anything to help get you through a long cold winter. That is the perfect reason to surprise her with a gift of diamond earrings.


Phantom 105, 1CTTW Diamond Stud Earrings

Phantom 105, 1CTTW Diamond Stud Earrings

The most romantic reason to buy anyone a gift, especially a gift for that special someone in your life, has nothing to do with what the calendar says. Certainly, there are expectations to fulfill on birthdays and Christmas that are the perfect occasion for gold jewelry and diamond necklaces, but it is the unexpected gift that means the most. The pure surprise of an unexpected gift is a reward unto itself, and when she asks you why, you get to give her the best two word answer ever: “Just because.”


Just because: you love her and want her to have something special. Just because: you know how much she has always wanted a pair of diamond earrings. Just because: it’s been a long cold winter and you want to see her smile. Just because: she wore that new dress last week when you went out to dinner and you knew that a brand new pair of earrings would complete the outfit perfectly. Just because: you want to tell her thank you for sharing her life with you.


Diamond stud earrings are one of the most iconic pieces of jewelry out there. They are wildly versatile, going great with everything from jeans and a sweatshirt to that little black dress. They are, in fact, probably one of the few ideas, jewelry or otherwise, that a person could feel comfortable buying for their loved one without having to worry if it will be something they like or will go with what they already own. Love and passion are emotions of impulse and creativity. They are filled with surprise and wonder. Show her how deep your love is by surprising her this weekend with a beautiful new pair of diamond earrings.



Amidon Jewelers Valentine’s Day Special

Amidon wants you to have a Valentine’s Day you’ll never forget!


Hey there New Hamphsire, are you ready for Valentine’s Day? If you’ve been waffling about what to do Amidon Jewelers is here to help. We have an amazing Valintine’s Day Special to tell you about. Not only do we have some of the most affordable jewelry in New Hampshire, with three convenient locations; in Hanover at 53 South Main St; in West Lebanon at 8 Glen Road, Ste #18; in Claremont at 124 Washington St, we’re offering $400 off a purchase of $1,999 or free dozen roses and chocolate with purchase of $999 or free dozen roses with purchase of an engagement ring of $499 or a romantic dinner for two at Lui Lui with purchase of only $299. Read on for more details and examples.*


What are some sweet deals by Amidon Jewelers that can earn you the romantic dinner at Lui Lui, found in West Lebanon and Nashua, NH by purchasing $299 in jewelry? Here are some delightful pieces of jewelry that combined together or by themselves will qualify you to have a free dinner for two on us.*


This deal is especially beneficial if your girlfriend or wife has a May birthday, buy all three and put an item or two on layaway for May, as Amidon has these matching 10k white gold, emerald and diamond earrings for $199, pendant for $299 and ring for $299. Either the pendant or the ring will qualify for the Lui Lui dinner for two.

If yellow gold is more her style than this matching set would make a stylish edition to her jewelry cache. The pendant and earrings are 14K yellow gold, with the pendant having .12 total carat weight in diamonds for $399 and the earrings .21 in total carat weight for $599.

Now, how about some suggestions to earn the free dozen roses and over-sized heart box of Lindt gourmet chocolate truffles by purchases a minimum of $999.


This pair of exquisite 14K white gold, blue and white diamond earrings are $999 and are all the rage right now as colored diamonds are still trending. Really knock it home by purchasing the pendant or $799.

This set of rose gold and pavé set cocoa and white diamonds is sure to surprise her. Any one item will earn the free roses and box of chocolate as each costs $1,199 and each piece contains 5/8 total carat weight in diamonds.


But, how about the engagement ring deal? Amidon Jewelers is offering special pricing for diamond engagement rings, and if you purchase a diamond engagement ring for $499 or more you’ll also walk away with a dozen roses for free. You can take the most popular and common route, the diamond solitaire which allows for you to propose with a beautiful ring, but then return to Amidon Jewelers to pick out your wedding set later to be sure you both choose the setting which fits you best.


This is really just the tip of the iceberg to give you an idea of the incredible selection that Amidon Jewelers has to offer. Check out our 6-page flyer here or, better yet, visit us at one of our three location to really get the education and see these exquisite pieces first hand to have the ease-of-mind with your jewelry purchase.


*Offers valid only through February 14th, 2014 and may not be combined, limit one per purchase, no cash value. Merchandise enlarged to show detail, Photographic, clerical, typographic or printing errors are subject to correction. All styles are subject to availability. Color diamonds may have been treated in accordance with best industry practices. All diamond weights are approximate. All gift with purchase offer are subject to substitution. Gift value may be alternatively deducted from Amidon Jewelers Purchase Price as follows: Roses $42, Chocolate $60, Dinner $50. Dinner offer with purchases is fulfilled with $50 gift certificate to Lui Lui.

Cupid’s Gift Ideas

Depending on the story you refer to, Cupid has various roots, dating back thousands of years. In Greek mythology, Cupid was known as Eros, the son of Aphrodite, goddess of love and beauty. In Roman mythology, Cupid was the son of Venus. Jealous of human Psyche’s beauty, Venus sent Cupid to make Psyche fall in love with a poor man. Taken back by her beauty himself, Cupid accidentally dropped his arrow, shooting himself in the foot and falling in love with her himself.

Today, most of us know Cupid as the little chubby baby who begins occupying our local grocery stores shortly after Christmas. Luckily for the staff of Amidon Jewelers, we know where the REAL Cupid resides. He’s right here, helping our customers purchase the perfect Valentine’s Day gift for our love-struck customers. We can’t guarantee that it wasn’t his help that made you fall in love, but he will help you find the perfect gift now, and all year round.

How could Cupid possibly resist suggesting this bracelet, when it reminds him of hearts and arrows? You’ve won her heart and her hand, so now’s the time to decorate her wrist! White gold, diamonds and rubies are intertwined in this lovely bracelet.



The Garnet is known to be the stone symbolizing love and compassion, and it is also thought to increase passion. Cupid had no hesitation before recommending this Garnet and Diamond ring for your lady!

Are you ready to take the next step (if you haven’t already), and propose to your leading lady? Even Venus will be weeping tears of joy when she hears the news! While he knows you need to find a ring both you and your lady will love, Cupid can’t help but be partial to this stunner. A beautiful creation by True Romance, this beauty reminds Cupid of ancient times with the intricate decoration running up the band.

You may whisper sweet words in your lady’s ears all the time, but Cupid suggests giving her sweets to wear on her ears as well! These 14kt White Gold earrings are adorned with .50ct in diamonds, making them the richest kisses she’ll ever want to eat!

Cupid’s arrows sometimes take a wild journey to reach their intended victims, but in the, just like romance, the swirls, ups and downs are worth it. This gorgeous Imaya Silver Pendant is accented with diamonds, a feature your lovely won’t possibly miss.




Amidon Jewelers is very fortunate to have Cupid on hand to help you with your everyday jewelry shopping needs. As with any other holiday or special occasion, please don’t hesitate to contact our staff with any questions on your quest to find the perfect gift.