Father’s Day is right around the corner.  How will you show your dad this year that he is – and always will be – your personal hero?  Sure, Dad can always use another tie or golf accessory or “World’s Greatest ..

Mother’s Day is Sunday, May 8th.  Are you prepared to show Mom just how important she is? It’s difficult to put a “value” on what our mothers mean to us all, but the value of a diamond is universally recognizable.  W..

With the holidays right around the corner, some of us are struggling to find the perfect gift that will bring a smile to the face of that one grumpy family member. Jewelry could well be the answer you've been looking for. Men's jewelry is mor..

The holiday season can be really tough for those of us without a visible disposable income. Gift buying can truly break the bank. It's not easy to buy gifts for all of our loved ones but still keep up with the bills and everyday financial obligat..

My son is graduating college Professional Jewelry Services at Amidon Jewelers this fall, and I have been searching to find him the perfect gift. It is more than just a present of “Congratulations.” You see, his father passed away several..

After all the time I spent shopping for Christmas gifts, I wanted to make sure I took as much time as I could before I started looking for something to get my girlfriend for Valentine’s Day. I knew I could procrastinate because I already had a ..

My fiancé likes to joke with me about shopping for Valentine’s Day. He says that it’s impossible for him to surprise me with anything because I already know that it’s going to be candy, flowers and some kind of diamond jewelr..

Out of the 365 days in a year, the most romantic day by far is always February 14th. Likewise, with all of the countless actions and words that a person can do, nothing says “I love you” more than wanting to spend the rest of your life wi..

You may have promised yourself, after all of your Christmas shopping was over, that you wouldn’t go near a store again for another six months. Unfortunately, Valentine’s Day is just around the corner, and failing to find the right gift of..

One of the most challenging parts of winter is that all of the fun stuff happens early. Winter isn’t even a week old when Christmas rolls around. New Year’s Eve follows just a week later and then – BANG – that’s it. Unle..