Archive for the ‘ Mother’s Day ’ Category

Show Mom She’s More Precious than a Diamond this Mother’s Day

Mother’s Day is Sunday, May 8th.  Are you prepared to show Mom just how important she is? It’s difficult to put a “value” on what our mothers mean to us all, but the value of a diamond is universally recognizable.  Why not show Mom she’s even more precious than the most universally valued of Mother Nature’s creations this Mother’s Day, with the gift of diamond jewelry?

Diamond Pendant For Mom!

Diamond Pendant For Mom!

Traditional Mother’s Day jewelry can take many forms, with the classic Mother’s ring or pendant topping the list of most desirable gemstone jewelry.  But diamonds can make a mom feel pretty special, too, especially when they come in the form of a well-thought-out and heartfelt Mother’s Day gift.  Moms are renowned for their “it’s the thought that counts” philosophy.  While that’s wonderful in the days of our youth, bringing home handmade cards and macaroni portraits, now that you’re an adult, she may (rightfully) expect a little more consideration.

A pendant, earrings, or diamond tennis bracelet all make great Mother’s Day gifts.  It’s a great idea to collaborate with siblings, if possible, to expand the budget and get Mom a truly impressive piece of diamond jewelry.

If your mom’s not really the diamond type (Really?) – or if she already has plenty of diamond jewelry (Too many diamonds?  No such thing…) – then you might want to consider alternative gemstone jewelry.  Spring is upon us, after all, and bright, sparkling pastel gemstones such as amethyst, citrine and blue topaz compliment the season, as well as spring wardrobes, nicely.

So, how do you choose a piece of fine jewelry for Mother’s Day that’s sure to “wow” her?  If you’re unfamiliar with diamond and gemstone jewelry, it’s true it can be a little intimidating, but never fear.  It’s just jewelry shopping – not rocket science.  Though, naturally, you want to know that you’re getting the most value for your money (Mom taught you to be a responsible consumer, after all.)

The first step is to choose a reputable jewelry store, whether that be a local shop or online.  It’s simple enough to evaluate a jewelry website and research customer reviews, and know that you’re dealing with a trustworthy retailer.

The next step is to step back and think about your mom.  What’s her favorite color?  What’s her style?  Which piece of diamond or gemstone jewelry is the one that’s really going to make her face light up?  Regardless, she’s going to be delighted – it’s the thought that counts, after all – but you’ll know you’ve outdone the macaroni artwork when she continually wears her new diamond or gemstone jewelry.  We still recommend the handmade Mother’s Day card.


In This Issue
Quick Links

Mother’s Day is just a few weeks away!

May Birthstone





There are less fine large emeralds in the world than there are diamonds! Emeralds vary greatly in color from deep to light deep green. Most large emeralds have cracks and inclusions and may be cloudy. Natural inclusions are often referred to as ‘The Garden of the Emerald”.  Emeralds are commonly oiled to disguise the flaws and enhance their color.

The emerald belongs to the beryl family of minerals, or beryllium aluminum silicate in chemical jargon. Emeralds can lose color when heated strongly.


Emerald was mined in Egypt as early as 330 B.C. Today, most of the world’s emeralds are mined in Colombia, Brazil, Afghanistan, and Zambia.



Sometimes used to symbolize the reproductive forces of nature, and believed to grant the owner foresight, good fortune, and youth.



Do not wear your emerald ring on while washing dishes or using soap, emeralds will attract grease and soap.  Avoid wearing your emerald when you might be engaging in physical activity that might scratch the stone.

Do not use ultrasonic cleaners, steam cleaners or harsh chemicals. Clean your emerald using room temperature running water and a soft toothbrush with mild soap like hand sure to clean the underside to remove accumulations of dirt and grease. Rinse with warm water and pat dry.


Sell Amidon
 Your Gold!
Trade in your old, broken, or unwanted jewelry
for cash or store credit.
Apply your trade toward store credit and
we will match  
up to 50%.

Sell Amidon Your Diamond Jewelry
Do you have old jewelry with 1/2ct or larger diamonds?
Contact us to make an appointment

 to meet with one of our diamond buyers.

Voted Best of the Best!

Jewelry for Mom

Need an idea on what to give Mom on her special day?

Our heartbeat

 jewelry is the perfect gift.  Powered by her heartbeat, it constantly moves in scintillating brilliance.

 Stop in today, and view all of our heartbeat jewelry!

 Graduation Gifts

Citizen and Bulova watches 25% off.  Ask us about custom engraving.

Vera Bradley Sale

Visit us Today in Hanover and Claremont for huge savings on Vera Bradley.
Save 40% off all Vera Bradley. Save 50% when you purchase 3 or more!


Offer limited to in stock items only,  Sorry no rain-checks, cannot be combined with other offers. See store for full offer.

Our Month at Amidon

May is a busy time at Amidon.  We are preparing for our annual trip to the premier jewelry event of the year in Las Vegas.Our owners have booked their schedules full with negotiating better prices to share with you, hand selecting diamonds and engagement rings to bring back to the stores, and meeting emerging designers with promising styles.

Be sure to keep an eye out in our stores this summer for new styles to add to your wishlist.

Pandora Gift Set


For a limited time only.  Purchase the ‘Forever in my Heart’ gift set for $200, including the Snap clasp bracelet, one Mother’s Heart Charm, two clips and the Porcelain box. $250 retail value.
Available in our West Lebanon and Claremont Locations



Offer valid while supplies last. See store for full offer details.

Spring cleaning

Why you need to clean out and makeover your jewelry box.


Spring is here, and while you may not be rushing to clean your closets or garage, you should be taking a look at your jewelry box.

Most of us let our jewelry boxes become cluttered and disorganized over time.  Keeping it clean and organized is the best way to keep your jewelry damage free, looking great and ready to wear, for you, and generations to come.

Read these great jewelry storage tips in our Blog.

Trivia GameAnswer these trivia questions for your chance to win a$25 Amidon Jewelers gift certificate! (rules below)

1.  What comes after a million, billion and trillion?


2.  How many frets are on a stand-up bass (also referred to as the double bass or contrabass)?


3.  What is the number of grades, or class of river for white water recreation??


4. Brothers, Wilhelm & Jacob retold and published folklore under what pen name?


5. How many of the original Mercury 7 astronauts walked on the moon?


6.  WGN America’s supernatural series ‘Salem’ is surprisingly cast in what state?


  • Everyone who posts the correct answers to these questions on our Facebook wall within 24 hours of the send time of the newsletter will be placed in a drawing to determine who will win an Amidon Jewelers $25 Gift Certificate.
  • The answers must be posted on our Facebook wall.
  • The winner will be posted on Facebook and in our next newsletter.

Must not have won in the prior 6 months and must pick up prize at one of the Amidon Jewelers locations.

To post your answers, go here Like us on Facebook ,

or email to

  Good Luck!

April Winner, Rhonda Sohngen-Smith! 



53 South Main St. Hanover NH

West Lebanon
8 Glen Rd. West Lebanon NH
124 Washington St. Claremont, NH
Monday thru Friday 10:00 am until 5:30 pm

Saturday 10:00 am until 4:00 pm
Sundays Closed.
10:00AM to 6:00PM Monday to Thursday
10:00AM to 8:00PM Friday and Saturday
Sundays Closed.
Monday thru Friday 10:00 am until 6:00 pm
Saturday 10:00 am until 4:00 pm
Sundays Closed.

West Lebanon
8 Glen Rd. West Lebanon NH

Charmed, I’m Sure

Charm and romance have long been partners, all thanks to Prince Charming, of course. Though the prince of romance did have a point; why simply be kind to your beloved when you can take an extra step and be ever so charming.


That’s why charm bracelets always seem to come back in style, time after time.


After all, nothing is more personalized then the charm bracelet – a token for each special moment in her life. A wedding. The birth of a child. Graduation. The holidays. A dance recital. A birthday. A glamorous moment. Every moment captured with a jeweled token, right on her wrist.


Make any woman in your life – wife, girlfriend, daughter, niece or your mom – feel like a princess every day with a gift that was created especially for her.


Oh and, modern day fairy tales also include necklaces and earrings, customized as well.



Here at Amidon Jewelers we offer beads, jewels and charms from designers Pandora and Chamilia. Choose from silver, gold, Murano glass, Sarovski crystals and gemstones.



The Pandora charm bracelet is as unique as the woman who wears it. The charming keepsake beads and jewels are designed in their on in-house studio in Copenhagen, Denmark. Innovative integrity and originality are at the heart of every Pandora jewel.

New designs are introduced by Pandora four times a year, allowing you to continually add to your beloved’s charm bracelet, for years to come.


Chamilia’s charms are as unique as their philosophy, ‘design is different here.’

The ‘it’ brand for customized jewelry, Chamilia offers handcrafted beads of 12k gold, sterling silver, Swarovski crystals, Italian Murano glass and colored stones. Bracelets, bangles and necklaces are available. In fact, over 600 beads are available from the Chamilia line. And a unique partnership with Disney means, yup you guessed it, all of Prince Charming’s favorite friends and memories can be remembered forever in a magical keepsake bracelet.


Founded in 2002 by Killian Rieder and Jeff Julkowski on the premise of putting jewelry design into the hands of the customer. Killian, a former designer with fashion icon Polo, wanted this brand to be personalized to allow women to change and customize it to fit the mood, moment or occasion, like a chameleon that changes in its environment.


Stop by our stores in person or call us to design your charm bracelet over the phone. Pick up or shipping options are available.


Prince Charming has nothing on you!


Giver Her a Little Kiss. She’ll Love You For it.


Hershey's Kiss jewelryHave you ever wanted to give someone a kiss? Sure you have, although you have probably held back giving kisses as freely as you’d like. Perhaps you’re unsure of the reaction you’ll get, and asking to give a girl a kiss can backfire. What if she says “no”?


Here’s a Kiss you don’t  have worry about giving; in fact, you can rest assured it will be warmly received. This Kiss is one any girl will gladly accept.


The chocolate-y goodness of the iconic Hershey’s Kiss has been transformed into fine, fun jewelry that’s as quirky as it is cute. After all, who doesn’t love Hershey’s Kisses? From the sterling silver traditional Hershey’s Kiss locket (it holds two photos!) to a 14K white gold, diamond encrusted pendant, this sweet symbol of creamy smooth love makes a perfect gift, in one version or another, for a tweener birthday girl, a grown up birthday girl who has everything (and loves her kisses), and all the girls in-between.


Each little Kiss shimmers with reflective light.


The Hershey’s Kiss line of jewelry at Amidon Jewelers is designed to replicate the famous foil wrapped chocolate treat with the familiar blue-and-white paper tag that peeks out at the tip of every chocolate kiss we savor.

Hershey's Kisses pendants


You can get sterling silver ring kisses (two versions available), and Hershey’s Kiss drop earrings in sterling silver, white gold, yellow gold, pink (rose) gold, and of course, there’s the extra sweet diamond encrusted Hershey’s Kiss earrings.




For the girl who wears her Kisses on her sleeve (sorry, it was just too tempting), check out these 14K white gold, diamond encrusted 3D shaped Hershey’s Kiss charm bracelets.  Delectable.   Hershey's Kiss Bracelet


There are even Kisses for him – sterling silver Hershey’s Kiss cufflinks in two sizes. If he has a sweet tooth and loves kisses, these will make a fun gift that he’ll enjoy wearing anytime cufflinks are called for.


For something that might seem a bit silly at first glance, Hershey’s Kiss jewelry is actually a clever option for gift giving that is sweet, unassuming, and beloved by everyone. You can give Hershey’s Kiss jewelry to your girl and your Mom, your sister and your sister-in-law. It doesn’t have to be extravagant, although it certainly can be. There’s a Hershey’s Kiss pendant smothered in chocolate cz – perfect for the Hershey’s Kiss lover who is looking to watch her calories.


chocolate brown doamonds Hershey's Kiss jewelryNo calories here.


Women of all ages indulge in the Hershey’s Kiss Jewelry designs because they’re fun and they’re familiar. We all have a personal relationship with the Hershey’s  Kiss, after all; why not own it?


Hershey’s Kiss Jewelry pieces come in such a wide variety of precious metals and gemstones, there’s something a little bit tasty for every budget. Let’s face it, the Hershey’s Kiss is a part of Americana. People have enjoyed them since 1907, and no one is immune from the temptation to have “just one more” little Kiss.


We’re as smitten with the Hershey’s Kiss line of jewelry as we are with their edible counterparts. Give Kisses to your girls, and they’ll love you forever.


At Amidon Jewelers, a Kiss is not “just” a kiss.




Treated Color Diamonds: Beautiful and Affordable Diamond Jewelry With an Attitude


Loveables diamond rings              lovables black diamond ring


Guess what? Small diamonds are in demand these days, particularly small, treated color diamonds. Smaller diamonds (under .5 carat) are often not graded and therefore less expensive, so treated color diamonds often make an affordable option for gifts, or for yourself. In a tight economy, having an affordable option for trendy diamond jewelry is always welcome.


Treated color diamonds are natural diamonds that undergo a color change through high pressure heat treatment (HPHT), electron  acceleration, irradiation, coating, or similar processes to achieve a  desired color. The result is a permanent color change in the diamond, .  which is then set in some pretty spectacular jewelry.


yellow diamond ring lovablesWhen a diamond undergoes a color treatment, the result is color stable forever. You can find some beautiful pieces of treated diamond jewelry, including these fantastic Lovables color diamond ring, just $249 at Amidon Jewelers.


Amidon’s treated color diamond Lovables make a perfect gift for a special lady. Buy one in the color of her birthstone, and she may want to buy more down the road.  Treat yourself toa Loveable or two (or more) and stack them, or wear them individually and color coordinate to your daily outfits.  At this price, anyone can indulge infun and colorful diamond rings without breaking the bank.


Each treated diamond is as beautiful as the fancy color diamonds found in nature, but much less expensive since the latter are very rare (and becoming rarer), which keeps their price tags high. Treated color diamonds can be found in a wide selection of hues like pink, green, gold, yellow, orange, green, black, blue and red.


Also called “enhanced” diamonds, treated diamonds are one way to enjoy some exquisite color diamond jewelry at a price you can afford. There’aquamarine diamond ring lovabless no reason why a treated color diamond ring can’t be presented as an engagement or anniversary ring, if it means giving your girl a ring she’ll love that fits your budget.


By the way, you can also choose a traditional white diamond Loveable ring for classic elegance.




The Modern Charm Bracelet Makes a Stunning and Personal Gift That Keeps Growing

 charm bracelets




Finding a personal gift for a daughter, niece, sister or mom can be much more fun that you think. Instead of racking your brain to find something special for each occasion, why not build on a gift that is all about her?


Chamilia charm bracelet beadsThe growing trend in customized jewelry comes is the shape of a bead – many, many beads and charms, that is, from European jewelry houses that have designed a seemingly endless variety of options for creating gorgeous, customized bracelets, necklaces, and earrings. The idea is to build on a bracelet that tells the story of the wearer – where she’s been, her passions, her life. The result is an extraordinary piece of jewelry, constructed over time or all at once, that’s as individual as she is.


Take note: this is not your grandmother’s charm bracelet.


Today’s charm bracelet is a modern, artistic reflection of special experiences, and with options for beads and charms from jewelry houses like Chamillia and Pandora, you can easily build a charm bracelet that speaks directly to its wearer.  


Beads made of silver and gold, Murano glass, Swarovski crystals; beads with precious gemstones and fun designs to commemorate a trip to Disney or a trip to Paris the birth of a baby, or the birth of twins! Graduation, marriage, a military career – and each and every bead, charm and spacer a chic and beautiful addition to her one-of-a-kind bracelet.


The idea is to add to the bracelet over time, and since each designer bead and charm average $25-$45,  you’re giving her something special with each occasion. Mark her birthday with a birthstone-incorporated charm. Mark a moment the two of you shared, like a broadway play or beach weekend.


Pandora charm braceletRepresentative charms and beads are abundant in both collections; flowers, travel, animals, causes – from clean, simple lines to full on bling.


Building a modern charm bracelet for a special girl or woman in your life is a touching tribute to your relationship. She will wear it as a talisman wherever she goes, and it will become more meaningful to her as the collection of beads and charms grow.


Charm bracelets have always been a fantastic way to celebrate milestones and events throughout one’s lifetime.  As far back at the Neolithic era, when people would collect and carry unusual stones or pieces of wood to ward off enemies, humans have been building charm bracelets, Elaborate jewelry that incorporated precious gems stones and metals began to appear in the time of the Egyptian Pharaohs.


Pandora charms             


Charm bracelets have a significant history, and their value was reflected in the times.  Whether worn as a protective shield, and identification tag for the gods in the afterlife, or simply to show off wealth and status, the one element that remains unchanged over time is the very personal nature of the charm bracelet.


There may be no more personal and touching gift than a beautiful modern charm bracelet that tells the story of a special girl in your life.  With so many options available, you may not be able to resist starting one for yourself as well.

Pandora charm bracelet beads     Pandora charm bracelet bead





Imaya Silver Jewelry: Cool Chic for Hot Summer Nights


Imaya Silver Jewelry


There’s a coolness to silver jewelry that makes it just seem right for summer.


Whether you’re purchasing silver jewelry for yourself or someone special, the Imaya Collection is as rich and beautiful as the legend  behind it.


Named for Imaya, the Water Goddess who  rules over the Kingdom of the Waves. She holds dominion over moonlight’s play upon the ocean at night. According to ancient legend, Imaya’s smile crystallizes in moonlight, and in very rare instances is brought ashore.


Silver has always been a popular choice for jewelry, and some women wear nothing but silver jewelry. Today, fine jewelry designers produce exquisite silver pieces that are popular not only for their comparatively low cost against gold and platinum, but for its brilliant sheen and wide range of jewelry designs available in silver.


Imaya silver jewelry



The Imaya silver jewelry collection is inspired by the beauty of light dancing on water, and in that inspiration these designs are said to be a reflection of the wearer’s inner beauty. Each design caters to the artistic element of silver, each piece generating  its own “wow” factor; each piece can be worn with jeans and a tee, or dressed up for a night out.


Imaya’s exquisite line of silver ring designs are as individual as the girl who wears them.  With so many unique designs to choose from, at these prices you can afford to have them all!


Imaya rings


Imaya silver jewelry adds sparkle and chic to every girl’s wardrobe.




Mother's Day Gifts from Amidon Jewelers Colorful Vera Bradley Bags for Mother's Day

Sunday is Mother’s Day and Amidon Jewelers knows you’re busy, so we’ve put together a few perfect gems for you to make Mom feel special.


Let’s start with these really exquisite PANDORA bracelets. Danish design, handcrafted in sterling silver or 14K gold, some with pearls, some with precious stones, and the famous PANDORA twist-on charm design. For Mother’s Day, we’re letting you make it extra special because we’re letting you make it! What better occasion than this to start a PANDORA bracelet just for the woman who came to every swim meet, stood in for the tooth fairy on more than one occasion, and shows genuine interest in everything you have to say? If yours is a new Mom, she’s already done plenty to deserve some extra special Mother’s Day love.


Stop by the West Lebanon or Claremont stores today through Sunday (we enable procrastinators) and take advantage of our Mother’s Day specials: two iconic gift sets. There’s the clasp bracelet with two S-clips, and you choose the charm that speaks her name (up to $35). At only $140 – the price you would spend on flowers that, let’s face it, wilt – it’s a one-of-a-kind treasure she’ll never want to take off. Or, check out the Cherished Gift Set, which includes a clasp bracelet with two Sunburst clips, the quintessential MOM charm, and a charm of your choosing (up to $35). By nature, your Mother loves the gifts you choose, and the Cherished PANDORA bracelet is over-the-top child love (for only $200).


You and Mom can add to the bracelet over time, which really makes it a heartfelt treasure.


What else for Mom, you ask?


We have plenty of awesome Mom gifts, from the ultra feminine Sara Blaine pendants, to earrings, birthstone jewelry, and Vera Bradley’s popular and colorful summer stock hand bags (and diaper bags).


And, while supplies last, you could walk away with a box of Lint chocolates and a $25 national gift card to, along with your qualified purchase of $100.


No Mother’s Day gift planned? No worries. We’re here for you, and Mom.