The number one reason why people have such a hard time shopping for diamond engagement rings – besides the little voice in their head that tells them she might still say no – is because they feel they don’t know enough about jewelry..

Shopping for engagement rings is one of those things that breeds mixed emotions for each individual. Typically, men do the shopping and present the women with a diamond ring, but this world is evolving and it is not uncommon to see women doing the pr..

The holidays are nearly among us. Now is the time to set your holiday plans in motion. Whether you are traveling out of town to meet with friends and family or you are staying home for the holidays, everyone needs a plan. If you are one of the select..

I don’t know what it is about me. They say that everybody has a gift, but I just never knew that mine would be shopping form diamond engagement rings. Keep in mind that I have only had to buy one for myself. It worked, she said yes, we’re..

Every spring, between late May and early June, 128 men and women professional tennis players gather in Paris for the second Grand Slam of the year, the French Open. Held at Roland Garros, the all clay court tennis center named after the French aviato..

Ha-cha-cha! Amidon Jewelers has some great, upcoming celebrity wedding-bell news for you. January and February saw a new swell of celebrity engagements and that included a wide variety of engagement ring tastes; traditional solitaire, intimate custom..

Depending on the story you refer to, Cupid has various roots, dating back thousands of years. In Greek mythology, Cupid was known as Eros, the son of Aphrodite, goddess of love and beauty. In Roman mythology, Cupid was the son of Venus. Jealous of hu..

  This photo was taken in our West Lebanon store. Caitlin and Troy were so delighted with their beautiful ring they couldn't wait and secured their promise to each other before leaving the store. They were so cute, not something we see ever..

  The fastest growing trend in diamond engagement ring design? How about designing it yourself? That’s right, from choosing the shape, size, and even color of your diamond (or diamonds), to selecting a band that you love, to creating the ..

                 Guess what? Small diamonds are in demand these days, particularly small, treated color diamonds. Smaller diamonds (under .5 carat) are often not graded and therefore less expensive, so t..