Wow! The celebs looked fabulous at this year's Academy Awards and their jewelry certainly helped round out their looks. We're going to feature some of the most amazing looks and show you how Amidon Jewelers can help you acquire the same look,..

Ha-cha-cha! Amidon Jewelers has some great, upcoming celebrity wedding-bell news for you. January and February saw a new swell of celebrity engagements and that included a wide variety of engagement ring tastes; traditional solitaire, intimate custom..

    Do you appreciate the finer things? If you like travel, fine dining and the most beautiful aspects of every culture, you could be the perfect candidate for a piece of Marco Bicego jewelry.       Bicego learned his trade ..

All over our country, Memorial Day has begun to be marked as the start of summer.  Rather than using waiting for the official start date of June 21, corporations mark the beginning of end of summer hours using the Memorial Day and Labor Day holi..

Jewelry purchases can be scary and intimidating. Unfortunately this is a scary yet true fact. Shopping mall jewelry store sales people can be compared to used car salesman, eager to make their next sale. Before you read any further, we want you to kn..

Ladies and gentleman, THAT time of the year is upon us. The birds are chirping, the trees are beginning to show green, and slowly the flowers in our gardens are beginning to bloom. What season are we in? If you’re a high school girl or boy, you..

While we may no longer be five years old and completely infatuated with the Easter Bunny and the basket of surprises he’ll bring on Easter morning, who can’t help but to sneak a Cadbury Cream Egg or Peep during this holiday season? While ..

With March right around the corner, it’s time to prepare for all the March birthdays you have coming your way. Among March birthdays is one you may not even know about – Dr. Seuss! Born March 2, 1904, Dr. Seuss became well known for over ..

Depending on the story you refer to, Cupid has various roots, dating back thousands of years. In Greek mythology, Cupid was known as Eros, the son of Aphrodite, goddess of love and beauty. In Roman mythology, Cupid was the son of Venus. Jealous of hu..

A kiss is just a kiss – that is until it is a Hershey’s Kiss. A childhood favorite, who doesn’t have sweet memories of peeling back the silver wrapper and letting the creamy milk chocolate melt in your mouth?! Now you can keep those..