Archive for the ‘ Fancy Diamonds ’ Category

The Crown Jewels

Among the most famous fine jewelry pieces in the world are the British Crown Jewels. There are several sceptres, crowns, rings and other pieces of fine jewelry in the collection. Some of the more well-known pieces are home to the most valuable diamonds and gemstones in the world.

One such diamond, “The Great Star of Africa”, was discovered in the Premier Mine of South Africa in 1905, and currently boasts a value of around $400 million US dollars. Despite its original, uncut weight of 3106.85 carats, it is estimated this stunning diamond actually fell off of an even larger diamond.

Now, “The Great Star of Africa” – or the Cullinan Diamond – is embedded in St. Edward’s Sceptre. It is removable, and can also be worn as a brooch when it is not attached to the sceptre itself. The sceptre is on display in the Jewel House at the Tower of London, alongside the other pieces in the royal collection. The Lesser Star of Africa”, which came from the same source material, has been a part of The Imperial State Crown itself since 1909.

The Imperial Crown is a stunning display of jewels all on its own. Given the highly visible and royal nature of the crown, only the finest materials are incorporated into the design. The current version includes over two thousand diamonds, over two hundred pearls, and a sizable collection of emeralds, rubies and sapphires.

By far the oldest crown in the collection is St. Edward’s crown, which was made from solid gold in 1661 for the coronation of Edward The Confessor. It is also one of the objects that Thomas Blood and his associates are famous for attempting to steal during the Crown Jewel Heist of 1671. The crown was flattened with a mallet in order to hide it better upon Blood’s escape. It was recovered and was most recently used in the coronation of Elizabeth II.

All of these pieces serve important ritual purposes even to this day, which is not the case in other areas of Europe. Some of the pieces in this collection date back to the 12th century, and are still used in modern coronation rituals. There was a time when fine jewelry pieces like diamond rings were only available to royalty. Now, they are more accessible than ever. One look at the Crown Jewels and the innumerable diamonds encrusted on the swords, sceptres and crowns, and it is no wonder why these gems and royalty were so inseparable.

Custom Design Jewelry: The Jewelry of The Future

When it comes to jewelry, there are certain categories that people do not necessarily advertise. Of course, you have your silver jewelry that boasts a fair price tag. Then you have your gemstone and pearl jewelry that contains a very broad selection of styles and colors. Next, you have your diamond jewelry for engagements and weddings. Lastly, there is custom design jewelry

Two Tone Amethyst Ring

Two Tone Amethyst Ring


that is as unique as the person who is wearing it. No one is saying that one category is necessarily better than the other. However, some jewelry is certainly more expensive than others. These categories simply differentiate between the various styles of jewelry. Some people will go an entire lifetime without having jewelry from each category and that is perfectly fine.

Custom design jewelry is very specific. Not everyone has the desire to create something from scratch and typically  will purchase jewelry straight out of the display case. There is nothing wrong with that at all. However, if you desire a piece of jewelry that is truly unique, then you will eventually seek out someone who is experienced in custom jewelry design. Not every jeweler is good at this type of work. Some are better than others and some do not do it at all. However, custom designs are becoming more and more popular as time goes on, so it would behoove every jeweler to have a good custom guy on his or her staff. Additionally, the software used to create these custom designs is becoming better and better with each passing year. We live in a technology driven world and it would behoove any business owner to get on board with the latest technological trends and advantages. This will not only make your life easier as a business owner, it will also allow you to grow as a business. Keeping paper records is great, but when computers are so readily available and affordable, there is no sense in doing things the archaic way if you do not have to.

Custom design jewelry is somewhat a thing of the future. Back in the day, it was very rare you would meet people who had a custom piece of jewelry in their collection. Now, you are seeing it more. It is not a thing solely for wealthy people and it is actually becoming much more affordable than it once was. If you are interested, feel free to inquire more about it online or at your local jewelry store.



Find Some Colored Loose Diamonds For Your Holiday Jewelry

Loose diamonds come in a variety of colors. Your jeweler will likely have many of these colored certified loose diamonds on display when you enter their store. Depending on the kind of jewelry you are hoping to design, you will have many choices when it comes to the colored stones you will use to decorate this item. These colored diamonds make perfect accents to some holiday jewelry.

Fancy Colored Blue Diamond Earrings

Fancy Colored Blue Diamond Earrings

Loose diamonds are formed deep within the earth by Mother Nature herself. These beautiful rocks endure some pretty extreme conditions before being thrust toward the earth’s surface via volcanic eruption. It is hard to believe something so gorgeous can be the result of such treacherous conditions. Extreme heat and pressure no living being could ever withstand are to be credited with the formation of these stones. Carbon atoms form very cohesive bonds when exposed to these conditions. Their intricate lattice bonds make them the hardest naturally formed material on the earth. The atoms for a protective layer around them and are called rough loose diamonds. It isn’t until a professional diamond cutter gets his or her hands on the rough diamond that the stone becomes cut and polished to sparkle in all of its beauty. Then the diamonds are sold to distributors who will, in turn, sell them to you and me.

Now that you know how the loose diamonds are formed in the earth, we will now explore how these stones become colorful. Most people prefer white diamonds. A perfectly white diamond is colorless. Flawless and colorless diamonds are extremely rare and boast an expensive price tag. Most of the white diamonds you see on your friends’ jewelry and in the jewelry store has some tint of brown or yellow even if you cannot see it with your own two eyes. Essentially, colored diamonds are flawed diamonds and are not as valuable as their colorless counterparts. However, when it comes to loose diamonds, it all depends on your personal taste.

The color of a diamond is determined during the formation process when the diamond is deep under our feet. For example, if the carbon atoms are exposed to boron during the formation process, these loose diamonds will take on a blue tint. Depending on the levels of boron, the diamond will be very blue, barely blue and everything in between. Another example is a black diamond. These diamonds are not typically black the entire way through. The reason they are black is because of the many imperfections within the stone.



Make Sure to Get Your Engagement Ring Cleaned This Holiday Season

With the changing of the leaves and many upcoming holidays, many festive events and family gatherings tend to occur. This is a time to put your best foot forward as you travel around visiting friends and family members and meeting new people at these events. Putting your best foot forward means making sure every single detail on your person is perfectly in place – including your diamond jewelry. This is the perfect time for you to get your engagement ring and wedding ring cleaned. You may think your diamond engagement ring looks perfectly fine, but that is because you do not remember how much it is capable of sparkling when it is freshly cleaned and polished!

Amidon Jewelers Fancy Diamond Engagement Ring

Amidon Jewelers Fancy Diamond Engagement Ring

Having your rings cleaned is a must. Most jewelers offer this service free of charge when you purchase such an expensive item from them. Your engagement ring can certainly be classified as an expensive purchase. Besides your wedding ring, it is probably the most important piece of jewelry you will ever own. It is worn on your left ring finger to tell the entire world you are engaged or happily married. Since it probably has at least one diamond in the setting, you would be wise to have it cleaned before that holiday Christmas party or other such special event.

If you are recently engaged or married, then your friends and family will certainly want to see your new engagement ring or wedding band! The holiday season is the perfect excuse to get your ring cleaned because you will be showing it off so much. Having your ring cleaned only takes a few minutes, but it will last a while depending on how much you actually wear the ring. The more you wear your engagement ring, the more “crud” it will accumulate, making it appear duller than it should.

If you receive any jewelry for Christmas or Hanukkah, you will certainly want to get the rest of your jewelry cleaned because it will not look as shiny next to the new item. As you are out running your holiday errands, make it a point to swing into your local jewelry store to have your engagement ring cleaned. You may even find a lovely Christmas gift for your husband or fiance there! What man would not like a brand new, shiny watch as a gift? Hopefully, it will be on sale, which would further justify the purchase and allow you to mark one more person off from your shopping list.



Colored Diamonds Sparkle With The Look Of Autumn

There are all sorts of debates that people will have for the rest of time. Which flavor of cola, what type of breakfast meat and who do you watch for late night are all situations where we just have to agree to disagree. When it comes to jewelry and gem stones, however, the consensus is that there is nothing as beautiful as a perfectly cut, crystal clear diamond, right? Wrong…especially this time of year. The perfect solution to your gift giving dilemma when it comes to the cool, crisp months of autumn is to find fashion jewelry that features stunning colored diamonds. If this is the first time you’ve heard about them, you are not alone.

Champagne and White Diamond Ring

Champagne and White Diamond Ring


Thanks to engagement rings and other styles of bridal jewelry and wedding jewelry, traditional diamonds make up such a huge percentage of the marketplace that many people don’t even know about colored diamonds. Unfortunately, in some of the cases that they do discover them, the diamonds they are being introduced to have been artificially manipulated with color added to them. The truth is that colored diamonds occur naturally and can have the same clarity that traditional diamonds have. This allows for designers and craftspeople to create styles of jewelry, ranging from necklaces and pendants to earrings and bracelets, that present bold new looks that you may never have considered before.


Besides all of the attention given to wedding jewelry, another reason why these naturally occurring colored diamonds are far less well known than their crystal cousins is because, as you might imagine, they are also far rarer. Just like it takes very precise conditions to create diamonds in general, the situation for a diamond to have a brilliant yellow or a smoldering orange color to it is far more complex. Basically, the result of a gigantic environmental lottery, some colors are so rare that only a few carats-worth of them have been found. That is the perfect reason to make colored diamonds your next purchase this fall. With everybody traveling across the country to see the beauty of the changing leaves, imagine if you had those same colors hanging on a necklace or wrapped around your wrist.


Brighten Up Your Winter With Amidon

Did you know that researchers are only now trying to collect empirical data connecting moods and feelings to colors and natural lightening? Modern research suggests that the feelings generated by color are based in personal color association and that any mood-altering effects may only be temporary. However, this doesn’t decrease the initial impact and attraction that will occur when you enter a room or dress to impress in these colors– you’re not going to want to wear the same thing 24/7 anyway, it isn’t like you’re a cartoon character.


Some research has shown that the color of the room can impact the perceived temperature of the people in the room. Warm tones therefore illicit feelings of being warmer, while cool-colored rooms tend to trick people into thinking the room temperature is a few degrees less than it actually is.


Cool tones in rooms tend to have a calming effect also and anecdotal evidence has been used to suggest that towns that installed blue-colored street lamps saw a decrease in crime. Conversely red has been shown to improve alertness.


Historically, including the Egyptians and Chinese, cultures practiced chromotherapy, the use of colors to heal.


  • Red was used to stimulate the body and mind and to increase circulation
  • Yellow was used to stimulate nerves and purify the body
  • Orange was used heal the lungs and increase energy levels
  • Blue to soothe illnesses and treat pain
  • Indigo was intended to alleviate skin problems


This information has had a large impact on how stores and businesses design their display space for customers or house the majority of their employees. Amidon Jewelers would like to show you the wide range of trendy jewelry that focuses on having bright colors, then let you choose on which ones inspire you to have those happy, feel good emotions to perk up your day without out feeling like a clown.


If you need to find a peace of mind and relaxation we have this beautiful blue and white diamond ring set in white gold. Cool colors will bring you serenity, just try not to lose yourself staring at it too long if you have work to do.

Have you seen the celebs and others wearing stackable rings? You can combine the want for color with the desire for keeping up with fashion trends by purchasing the Amidon ‘Lovables’ set. Mix and match the colors of your wardrobe and whim with this fabulous collection.

When it comes to color one designer, Sara Blaine, carried by Amidon has really taken the philosophy of incorporating color into her designs to the next level. Her ability to mix unique colors on the stone color pallet sets her apart from other designers. Sara uses faceted semi-precious gemstones set in 18k gold or sterling silver bezels. All jewelry is handmade in Bali by skilled artisans. Brilliant color mixed together that are complimentary, elegant, but still meeting current fashion trends is the hallmark of Sara Blaine Jewelry.


Visit Amidon Jewelers and find a wide bevy of color and styles that are sure to brighten your mood or that of a loved one.

Preparing for the Empty Nest

Dear Moms who have their baby graduating high school and leaving home this year – We know what you are going through. A flood of emotions is coursing through your body, scared about where the future will take both you and your child, and excitement about what the future will bring. We at Amidon Jewelers have exactly what you need to start YOUR future out stylishly successfully!

Since the day your son or daughter started Kindergarten, if not pre-school, you have been the co-owner of Mom’s Taxi Service. Chauffeuring him here and there, from one practice or club to another, the amount of gas you’ve put in your car would get you around the world a thousand times. You’ve scraped melted crayons off your upholstery, and half-eaten cheeseburgers under your seats. It’s time to drive in style.

No, unfortunately Amidon Jewelers is not offering to give you a top-of-the-line luxury car with heated leather seats, GPS and a moon roof. We are, however, hoping you’ll turn this key to a future life of health and happiness.


When Dr. Seuss wrote, “Oh, the Places You’ll Go,” we’re sure he hoped it would hit a larger market than just the graduating seniors. Think, Mom! With your weeks now free of countless practices, school drop-offs and pick-ups, and weekend pizza parties, you have time to travel the world! Spread your wings and fly – To Australia? Europe? Anywhere you want! This silver and diamond wing pendant will help you fly with flair!


Over the years, we are confident there were plenty of times you wanted to reach out and ring your son or daughter’s neck. Whether it was due to missing curfew (and worrying you out of your mind), or because of the mud he tracked all over the house, with your love you also became exasperated from time to time.

While we can’t guarantee his college days will alleviate the feeling of wanting to ring his neck, we encourage you to ring yourself instead. How? With a gorgeous fancy diamond ring. Regardless of rain, every day will have sunshine when you wear this white, yellow and rose gold ring featuring its spectacular center yellow diamond.

Only time will tell what the future holds for your child as his future progresses. But time is in your hands now that you have a lot more of it to play with! Now’s the time (no pun intended) to play with it fashionably! Enjoy an evening out with the ladies or a leisurely trip to the spa unconcerned about the time except for how it looks on your wrist. Part of their “Adventurer Collection,” Bulova’s beautiful watch encourages you to take your time into your own hands and make every moment of your life an adventure!

2013 Prom Trends

Ladies and gentleman, THAT time of the year is upon us. The birds are chirping, the trees are beginning to show green, and slowly the flowers in our gardens are beginning to bloom. What season are we in? If you’re a high school girl or boy, you’ll likely think, ‘Prom Season!’

Saturday afternoons in the floral department at the local grocery or florist shop will become increasingly busy as teenagers dressed in gowns or tuxedos arrive to pick up their date’s corsage or boutonniere. Important accessories to help complete the prom attire package, the flowers on these pieces are often dyed to match the color of the girl’s dress. But how about the rest of HER accessories?

Mom and dad, this is where you come in. Sure, you’ve probably already helped cover the cost of her dress, hair, nails and shoes, but how about accessorizing your daughter with a piece of your own to help her make it a night she will remember?

The Prom Trends of 2013

High Necklines

As a parent, we’re sure you won’t be unhappy to see that necklines worked their way up on the body this year. Eliminating the need for a pendant or necklace of any kind, a dress of this style will be complemented perfectly by a stylish pair of earrings and/or bracelet. Amidon Jewelers has precisely the pieces you’re looking for.

Reminiscent of an infinity symbol, while wearing this Silver Diamond Bangle your little girl will never fail to remember that her mom and dad will always be there for her. Three diamonds accent the top of the bangle, each one representing one of you.

Turquoise has been an extremely popular color in recent years, and this year is no exception. Dads, remind your little girl that even though she’s almost out of high school she’s still “Daddy’s Little Girl” with a pair of Silver Diamond Earrings. These fancy diamonds will coordinate perfectly with her turquoise dress, and the hearts will remind her just how much she means to you.

Short Skirts and Asymmetrical Necklines

Complicating the accessorizing process a little further is this year’s trend of asymmetrical necklines. A fantastic pendant can really make this neckline POP, and the shape encourages the wearer to embellish herself with a great pair of earrings.


Playing off the criss-crossing lines which make up the asymmetrical neckline of her dress, we found this Imaya Silver Diamond Pendant. Diagonal silver stripes are intricately accented by diamonds on the middle stripe, and the see-through effect is exquisite.


Diagonal, silver criss-crossing lines once again make a bold impact in these Silver Diamond earrings. A masterpiece crafted of Sterling Silver, the front is studded with lines of diamonds weighing in at a total weight of a half-carat of. Whether she wears her hair up or down, you can guarantee all eyes will be on her glistening earlobes when she wears these beauties.

Colored Diamonds

A rainbow of color at Amidon Jewelers

Spring is here and with it all the rich and vibrant colors.  Amidon is stocking up on colors too.  We have many colored diamonds set in earrings, rings and more.  Do you know what makes a diamond have all those radiant colors?
blue red green yellow brown diamonds
Click here for colored diamond Jewelry!

Peter Cottontail

While we may no longer be five years old and completely infatuated with the Easter Bunny and the basket of surprises he’ll bring on Easter morning, who can’t help but to sneak a Cadbury Cream Egg or Peep during this holiday season? While we may be initially inclined to pass on a jelly bean filled Easter basket, Amidon Jewelers believes you may give a second thought to a basket containing a song like we have in store.

Peter Cottontail by Gene Autry

Here comes Peter Cottontail
Hoppin’ down the bunny trail
Hippity hoppin’, Easter’s on its way

Bringin’ every girl and boy
Baskets full of Easter joy
Things to make your Easter bright and gay

He’s got jelly beans for Tommy
Colored eggs for sister Sue
There’s an orchid for your mommy
And an Easter bonnet too

Oh! Here comes Peter Cottontail
Hoppin’ down the bunny trail
Hippity hoppity, happy Easter Day

Try to do the things you should
Maybe if you’re extra good
He’ll roll lots of Easter eggs your way

You’ll wake up on Easter mornin’
And you’ll know that he was there
When you find those chocolate bunnies
That he’s hiding everywhere

Oh! Here comes Peter Cottontail
Hoppin’ down the bunny trail
Hippity Hoppity, happy Easter Day