One of the most challenging parts of winter is that all of the fun stuff happens early. Winter isn’t even a week old when Christmas rolls around. New Year’s Eve follows just a week later and then – BANG – that’s it. Unle..

The holiday season is the perfect time for you to splurge on gifts for those people in your life you care most about. It may seem a bit difficult to choose gifts for each and every single person on your list this year, but as long as you spend the ti..

If you are the kind of person who waits until the absolute last minute to do your Christmas, birthday or Valentine's Day shopping, then you should find a jeweler and get to know them! No matter how long you wait to make the purchase, the local je..

Loose diamonds come in a variety of colors. Your jeweler will likely have many of these colored certified loose diamonds on display when you enter their store. Depending on the kind of jewelry you are hoping to design, you will have many choices when..

A game that a lot of people like to play is a variation on “The Desert Island” motif: if you were stranded on a desert island, what is the one (fill in the blank) you would bring with you? Obviously this is a game of fantasy, because if I..

Wow! The celebs looked fabulous at this year's Academy Awards and their jewelry certainly helped round out their looks. We're going to feature some of the most amazing looks and show you how Amidon Jewelers can help you acquire the same look,..

    Fall has officially fallen. Instead of missing the warm days of summer, it’s time to look ahead and anticipate the chillier pleasures of fall. So let’s turn our attention to the fun and the colors of turning leaves. Hey, th..

Jewelry purchases can be scary and intimidating. Unfortunately this is a scary yet true fact. Shopping mall jewelry store sales people can be compared to used car salesman, eager to make their next sale. Before you read any further, we want you to kn..

Ladies and gentleman, THAT time of the year is upon us. The birds are chirping, the trees are beginning to show green, and slowly the flowers in our gardens are beginning to bloom. What season are we in? If you’re a high school girl or boy, you..

While many women wait until they meet the man of their dreams and he proposes to wear their first diamond(s), women born in April may have had it different from birth. Fortunate enough to have been born in the month assigned diamonds as their birthst..