Wow! The celebs looked fabulous at this year's Academy Awards and their jewelry certainly helped round out their looks. We're going to feature some of the most amazing looks and show you how Amidon Jewelers can help you acquire the same look,..

  Everybody has heard of June brides. But what’s the most popular month to get engaged? December!   Yes, gentlemen, the month of Christmas trees, cocoa and carols is also the month to get up your nerve, get out your wallet, and buy ..

  If you’ve ever seen raw gemstones, you might have been surprised how dull they looked. Where’s the glint? Well, for most stones the glint is trapped inside until an expert gem cutter sets to work. The task is to cut the stone to s..

Well ladies and gentlemen, despite the cold winter that was still ravishing parts of our country at the end of April and early May, the 2013 wedding season here! For you brides who are still, ironing out the details of your wedding, Amidon Jewelers h..

While many women wait until they meet the man of their dreams and he proposes to wear their first diamond(s), women born in April may have had it different from birth. Fortunate enough to have been born in the month assigned diamonds as their birthst..

While we may no longer be five years old and completely infatuated with the Easter Bunny and the basket of surprises he’ll bring on Easter morning, who can’t help but to sneak a Cadbury Cream Egg or Peep during this holiday season? While ..

Whether you are a man preparing to propose to the love of your life, or a woman looking to add a new piece of jewelry to your collection, you have undoubtedly seen a wide selection of pieces offered in Yellow Gold, White Gold, Silver and Platinum. Wh..

For some of us, the last time we saw green leaves on trees feels like a lifetime ago. This winter has brought one snowstorm after another, far more than last winter. While some of us cheer for the upcoming Spring, those who enjoy the snow sports of w..

With March right around the corner, it’s time to prepare for all the March birthdays you have coming your way. Among March birthdays is one you may not even know about – Dr. Seuss! Born March 2, 1904, Dr. Seuss became well known for over ..

Depending on the story you refer to, Cupid has various roots, dating back thousands of years. In Greek mythology, Cupid was known as Eros, the son of Aphrodite, goddess of love and beauty. In Roman mythology, Cupid was the son of Venus. Jealous of hu..