While we may no longer be five years old and completely infatuated with the Easter Bunny and the basket of surprises he’ll bring on Easter morning, who can’t help but to sneak a Cadbury Cream Egg or Peep during this holiday season? While ..

With March right around the corner, it’s time to prepare for all the March birthdays you have coming your way. Among March birthdays is one you may not even know about – Dr. Seuss! Born March 2, 1904, Dr. Seuss became well known for over ..

Depending on the story you refer to, Cupid has various roots, dating back thousands of years. In Greek mythology, Cupid was known as Eros, the son of Aphrodite, goddess of love and beauty. In Roman mythology, Cupid was the son of Venus. Jealous of hu..

Birthstones are as unique as the people who wear them. Officially recognized as January’s birthstone, the Garnet is no exception. When you shop from Amidon Jewelers for your Garnet jewelry, not only do you have a beautiful selection to choose f..

It’s more important than you might think. Especially if you believe in the healing power of gemstones. Gemstones also have a rich history in the astrological zodiac. Many believe that when you wear your particular astrological birthstone, yo..

There is something so romantic about a boho bride, a light and airy beauty that combines the elegant style of the  Great Gatsby with a late 1960’s flower child ease. Today’s jewelry artisans are happily incorporating the boho influe..

Is there a September birthday girl in your life? Lucky you! (Lucky her!)  Sapphire's her birthstone, and a gift of sapphire jewelry is sure to put a smile on her face, and rock star status in your pocket!          ..

With Labor Day just a week away, what better time to consider the fall jewelry trends we have to look forward to? Of course, September  is the month of the sapphire – the exquisite blue gem that is the symbol of loyalty, love and longing...

                 Guess what? Small diamonds are in demand these days, particularly small, treated color diamonds. Smaller diamonds (under .5 carat) are often not graded and therefore less expensive, so t..

    If you have a July birthday girl to buy for, we have only one word for you: rubies.     July’s birthstone, the ruby, has been collected and valued since at least 600 BC, when they were being mined in what is known toda..