It kind of surprised me that when people are looking to treat themselves to a new piece of jewelry, they seem limited to looking at only gold or silver items. Don’t get me wrong. These are, of course, two of the most beautiful and popular preci..

I don’t know what it is about me. They say that everybody has a gift, but I just never knew that mine would be shopping form diamond engagement rings. Keep in mind that I have only had to buy one for myself. It worked, she said yes, we’re..

Shopping for a gift is probably the hardest thing to shop for because you are looking for a “want” and not a “need”. When you go grocery shopping, you “need” food, even though you will select the food that you want..

Summer is in full swing! It is time for fun under the sun at the beach and mountains. It is always a good idea to take a few safeguards that can make sure that your beach day is super and full of activities.   DO WEAR SUNTAN LOTION Skincancer..

June is synonymous with so many pleasant things, like long warm summer days, backyard barbecues, and lounging on the beach or at the pool. For those born in June the beautiful and elegant pearl, the birthstone of June, is also at the forefront of the..

All around the world, women wear necklaces. Some are sentimental, like lockets with pictures of loved ones. Some are family heirlooms. Some pull together an ensemble. Some elevate an outfit from ordinary to eclectic. But all necklaces make a statemen..

  Everybody has heard of June brides. But what’s the most popular month to get engaged? December!   Yes, gentlemen, the month of Christmas trees, cocoa and carols is also the month to get up your nerve, get out your wallet, and buy ..

  Even people who never loved Star Trek might suddenly develop an interest in outer space. Why? Because of space diamonds!   Scientists already knew that diamonds dwelled in the cold cores of Uranus and Neptune. But recently they’ve l..

Here at Amidon, we like to daydream about beautiful gemstones. The bigger, brighter and rarer, the better. So on a crisp fall day, our thoughts turn to that great beauty, the Centenary diamond.         The Centenary originated ..

  You may have seen vivid blue diamonds and wondered if they were real. And if real, do they occur naturally?  At Amidon we offer a variety of beautiful designs made with blue diamonds. Here’s a little background info about these amaz..