Mother’s Day is Sunday, May 8th.  Are you prepared to show Mom just how important she is? It’s difficult to put a “value” on what our mothers mean to us all, but the value of a diamond is universally recognizable.  W..

    ..

Charm and romance have long been partners, all thanks to Prince Charming, of course. Though the prince of romance did have a point; why simply be kind to your beloved when you can take an extra step and be ever so charming.   That’s ..

  Have you ever wanted to give someone a kiss? Sure you have, although you have probably held back giving kisses as freely as you’d like. Perhaps you’re unsure of the reaction you’ll get, and asking to give a girl a kiss can ba..

                 Guess what? Small diamonds are in demand these days, particularly small, treated color diamonds. Smaller diamonds (under .5 carat) are often not graded and therefore less expensive, so t..

        Finding a personal gift for a daughter, niece, sister or mom can be much more fun that you think. Instead of racking your brain to find something special for each occasion, why not build on a gift that is all about her? &n..

    There’s a coolness to silver jewelry that makes it just seem right for summer.   Whether you're purchasing silver jewelry for yourself or someone special, the Imaya Collection is as rich and beautiful as the legend ..

Sunday is Mother’s Day and Amidon Jewelers knows you’re busy, so we’ve put together a few perfect gems for you to make Mom feel special.   Let’s start with these really exquisite PANDORA bracelets. Danish design, handcr..