Diamond stud earrings have always been a staple in the jewelry collections of fashionable women. The timeless white diamond dollop on the earlobe always feels right.   Naturally, we continue to show our respect for the classic, timeless round ..

  Have you ever wanted to give someone a kiss? Sure you have, although you have probably held back giving kisses as freely as you’d like. Perhaps you’re unsure of the reaction you’ll get, and asking to give a girl a kiss can ba..

                 Guess what? Small diamonds are in demand these days, particularly small, treated color diamonds. Smaller diamonds (under .5 carat) are often not graded and therefore less expensive, so t..

    If you have a July birthday girl to buy for, we have only one word for you: rubies.     July’s birthstone, the ruby, has been collected and valued since at least 600 BC, when they were being mined in what is known toda..

        Finding a personal gift for a daughter, niece, sister or mom can be much more fun that you think. Instead of racking your brain to find something special for each occasion, why not build on a gift that is all about her? &n..

    There’s a coolness to silver jewelry that makes it just seem right for summer.   Whether you're purchasing silver jewelry for yourself or someone special, the Imaya Collection is as rich and beautiful as the legend ..

June 17th is fast approaching, and finding the perfect Father’s Day gift may have you scratching your head. If you’ve already bought him as many ties, power tools, and golf clubs as he can possibly use, this year why not get him something..

       June is a great month to celebrate the pearl, the first birthstone of summer and a one of nature’s most beautiful flukes.   Natural pearl formation begins when a pearl-bearing mullosk’s shell reacts t..

Sunday is Mother’s Day and Amidon Jewelers knows you’re busy, so we’ve put together a few perfect gems for you to make Mom feel special.   Let’s start with these really exquisite PANDORA bracelets. Danish design, handcr..

Might as well open with a bang! Did you know you could receive a free Honeymoon Cruise from Amidon Jewelers? That’s right!  Your honeymoon could be covered.  But hurry, the giveaway ends April 30.  Read on for more info. Welcome ..