Shopping for a gift is probably the hardest thing to shop for because you are looking for a “want” and not a “need”. When you go grocery shopping, you “need” food, even though you will select the food that you want..

A game that a lot of people like to play is a variation on “The Desert Island” motif: if you were stranded on a desert island, what is the one (fill in the blank) you would bring with you? Obviously this is a game of fantasy, because if I..

Every spring, between late May and early June, 128 men and women professional tennis players gather in Paris for the second Grand Slam of the year, the French Open. Held at Roland Garros, the all clay court tennis center named after the French aviato..

As April and the month of diamonds comes to an end, we put a spotlight on those designers that create some of the most beautiful diamond jewelry in the world.   Sholdt Dusty and Brian Sholdt own and operate the jewelry shop that bears their name..

Representing eternity, love and protection, the symbol of the circle reflects the lack of beginning or ending and instead gives tribute to the notion of forever. The sun, earth, moon, inclusion, wholeness and perfection, for the circle can never be b..

A vintage style wedding ring similar to something you might find in your grandmother’s jewelry box, the halo diamond engagement ring accents a center diamond with a halo, or border, of smaller diamonds. A throwback to the 1920’s, the visu..

The Aries girl born in April is bold and daring – and likes her diamonds to be the same.   Ruled by Mars, Aries are often described as passionate, energetic and independent.   Diamonds are a symbol of courage and those born in April,..

  Everybody has heard of June brides. But what’s the most popular month to get engaged? December!   Yes, gentlemen, the month of Christmas trees, cocoa and carols is also the month to get up your nerve, get out your wallet, and buy ..

      Even people who never loved Star Trek might suddenly develop an interest in outer space. Why? Because of space diamonds!   Scientists already knew that diamonds dwelled in the cold cores of Uranus and Neptune. But recently ..

Here at Amidon, we like to daydream about beautiful gemstones. The bigger, brighter and rarer, the better. So on a crisp fall day, our thoughts turn to that great beauty, the Centenary diamond.         The Centenary originated fr..