As April and the month of diamonds comes to an end, we put a spotlight on those designers that create some of the most beautiful diamond jewelry in the world.   Sholdt Dusty and Brian Sholdt own and operate the jewelry shop that bears their name..

Representing eternity, love and protection, the symbol of the circle reflects the lack of beginning or ending and instead gives tribute to the notion of forever. The sun, earth, moon, inclusion, wholeness and perfection, for the circle can never be b..

A vintage style wedding ring similar to something you might find in your grandmother’s jewelry box, the halo diamond engagement ring accents a center diamond with a halo, or border, of smaller diamonds. A throwback to the 1920’s, the visu..

The Aries girl born in April is bold and daring – and likes her diamonds to be the same.   Ruled by Mars, Aries are often described as passionate, energetic and independent.   Diamonds are a symbol of courage and those born in April,..

All around the world, women wear necklaces. Some are sentimental, like lockets with pictures of loved ones. Some are family heirlooms. Some pull together an ensemble. Some elevate an outfit from ordinary to eclectic. But all necklaces make a statemen..

It's March, which means we're making our picks... jewel picks, am I right? At Amidon, we have an irresistible selection of gorgeous jewelry for every occasion. Whether you're shopping for yourself, for a friend, or for a lover, we know yo..

Wow! The celebs looked fabulous at this year's Academy Awards and their jewelry certainly helped round out their looks. We're going to feature some of the most amazing looks and show you how Amidon Jewelers can help you acquire the same look,..

Ha-cha-cha! Amidon Jewelers has some great, upcoming celebrity wedding-bell news for you. January and February saw a new swell of celebrity engagements and that included a wide variety of engagement ring tastes; traditional solitaire, intimate custom..

While we could rave about the fashion of the ladies at the Golden Globe we shouldn't overlook the fashion of the gents who were just as fabulous to look at.   Since this past fall's fashion has been inspired by jeweled tones from the cat..

While the majority of the United States is under siege by Mother Nature's Polar Vortex, and Alaskans are snickering in their downy parkas, the Southern hemisphere of the globe is enjoying the sunshine of summer. What is a classic summer-time spor..